WhatsApp is fast emerging as a go-to platform for communication between brands and customers. With over 2 billion daily users and 3 million business users, this app has become a great tool for brands to use as an official communication channel. But Read More
Lead generation is an important KPI businesses use to measure the success of their campaigns. And when it’s the agency who’s generating the leads – oh, boy – the pressure is tenfold. But fortunately, some tools help you generate both Read More
A word that often evokes an emotional response in the target audience, leading to the desired outcome. They are called power words because they are so convincing that people just can’t resist being influenced by them. They can be Read More
Meta tags are the information tags on the web page in the HTML link of the document. It does not display on the webpage, but the web browsers thoroughly follow it. The info a metatag contains is known as metadata. Read More
14th August brings with itself a lot of zeal, vigour, and ad campaigns. Yes, the marketing genius brands portray this time of the year through their independence day ads is the one constant that hasn’t changed throughout the years. Read More
Fintech is a combination of the terms “finance” and “technology” and refers to businesses that use a mix of both to automate or enhance financial services. Financial service providers like EasyPaisa, Sada Pay and such integrate technologies with conventional finance Read More
Instagram is growing exponentially as we speak! Lately, the app has been on a roll while introducing new features that can help businesses and creators grow their brands and connect with their customers through quality content. Let’s take a Read More
Big News for Content Creators Instagram has announced an exciting opportunity for IGTV content creators. They are soon coming up with monetization policies. So what’s in it for Instagram, content creators, and brands? Why is Instagram compelled to release Read More
Does yellow remind you of the infamous “M” arch of McDonald’s? Have you ever wondered why organic skincare and food brands go for color green in their branding? What about Netflix using red in its logo? There’s one Read More
#Hashtags, the staple food for modern marketing. Why am I calling it a staple? Because that’s the most appropriate description to explain the role Hashtags play on modern digital marketing platforms. They’re often not given their due share Read More