What Are HTML Metatags

Meta tags are the information tags on the web page in the HTML link of the document. It does not display on the webpage, but the web browsers thoroughly follow it. The info a metatag contains is known as metadata. It can have the name/value pairs, which are acknowledged by the HTML documents.

HTML Meta Tags Description:

There are different aspects of an HTML meta tag. Multiple data tags can be added inside the metadata. An HTML document mainly starts with a header of the text, represented commonly with&tags. Further, there are other attributes as well included in the list of metatags; some of them are:

Title Tag:

The title tag used to appear on the top of the page. It is considered as a required element of the web page. The title tag holds a significant position as they are listed on the SERPs (Search engine result pages) as a direct link.

The title tag is an important aspect of usability practices. Talking about usability, it is the science of making things easier and understandable on the web. Title tags are also used in Search engine optimization (SEO) & social sharing techniques.

The Meta Description Tag:

The meta description tags include a short description of the web document. Normally the limit for the text is 155 characters, this limit can be longer or shorter. The length of such descriptions is upon the developers to consider its length for best practices.

Meta description tags help in better click-through rates to the webpage that increases the visibility of the content. A well-written description gives an insight to the readers about what is written on the web page. Meta description tags also include keywords, which are another way to increase the visibility of your content.

Meta tags Advantages With Cookies:

Cookies are the data stored in the computer in the form of text files. These files are shared between the browsers for the informational interchange so the user experience may not get affected. This information is also used for keeping track between the web server and web browser.

Meta tags can be used to store cookies on the client-side so this information can be used to track the route for tracking visitor’s web track through the web servers.


HTML meta tags are essential for customization of websites through listings on search engines. It has a great influence on online result rankings. Recently, Website owners all over the web make sure their data in the meta tags always represent the real essence of their content so more and more readers may visit their websites for information interchange so they can have increased website traffic.

Abid Musani

Abid Musani is an IT Expert by profession and writer by passion. He enjoys writing blogs related to information technology and marketing.

Explore further 👇

0 0 votes
Article Rating
Notify of
Inline Feedbacks
View all comments
Would love your thoughts, please comment.x