OTT Platforms or Over The Top content streaming websites have changed the landscape of the media and entertainment industry. In the last five years, the trend of online viewership has taken content consumption to entirely different levels. OTT websites have Read More
Introduction A Call to Action (CTA) is the probability to encourage your target audience to take real actions in becoming an actual customer or client. It can be an influential factor between a lead and a conversion. Calls to actions Read More
Every time you talk to Usama Ahmed, you’ll find him talking about strategy – what will set your product apart, how will it perform in the market, and why should people choose it instead of other alternatives available. This strategic Read More
Search marketing mainly directs towards the traffic generation and visibility of brands with the help of search engines. Mainly it contains two distinctive parts, SEO (Search Engine Optimization) & SEM (Search Engine Marketing). SEO is amongst the best ways to Read More
Books are a perfect way of learning how to master the basics and fundamentals of a subject. It’s important to learn the basics to become an expert in a particular field. And when it comes to marketing, books are Read More
It’s important for a marketer to successfully do their job. The first thing they need to understand is who the customer is, what they want, and what drives them to buy. These techniques are based on psychological theories, which Read More
Every year Pakistani brands come up with new ideas for their patriotic campaigns, may they be for 23rd March, 14th of August or just to excite that passionate, patriotic blood inside of you. And we have to say, all of Read More
14th august is a day when brands get the opportunity to express their patriotism by showcasing how their products best define the emotions for independence. Each year Pakistani brands on social media adopt a similar Independence Day theme along with Read More
When it comes to the fashion industry everything, from images to advertisements and the message given in those advertisements, needs to be just the right amount of perfect. You don’t want to underdo it, so as to not turn Read More
Cognitive dissonance is the state of mind where you’re conflicted to choose between two similar products with slightly different features. It’s a state many customers find themselves in, and it’s what many brands strategize on to increase Read More