Shan masalas are a household name and if you’re a Pakistani and haven’t heard of Shan’s Bombay Biryani masala yet, you’re not a real foodie. Of course, my definition can be biased, and you may love Read More
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Brand storytelling has become one of the most impactful marketing tactics in recent years. With the rise in conscious consumerism, people now demand much more than information about the value or features of the products to be convinced to invest Read More
Storytelling is slowly becoming one of the most utilized branding strategies, and for good reason too. Stories connect people with each other, allow us to look at someone with empathy, and help people reach out to each other and celebrate Read More
Content is king but for kings to be effective, they need to be relatable and relevant. Example: Joffrey Lannister, unreachable, aloof, unattainable, and ultimately, not a good king. On the other hand, there’s Jon Snow, King in the North, Read More
Humans are at the center focus of every business out there, whether it’s education, fashion, entertainment, or tech. And what connects with each of these industries? Marketing. If you have a business, you’ll want to market it, and Read More
Humans connect with humans. That’s the most obvious thing, right? Ask yourself: whether you come across a story, or see a face that you know, you’ll pause and consider engaging with the content. That’s what a human Read More
Stranger Things is one of the most wildly popular shows Netflix has ever released. Set in 1980s America, this sci-fi-horror-supernatural-thriller show follows a group of inquisitive kids as they try to discover the source of the mysterious events that have Read More
A Google doodle is a rare, temporary variation of the Google logo to celebrate holidays, events, milestones, and prominent historical figures on google’s homepages. Here are some best of google doodles that embraced our search screen over the years. 1. Read More
Dog videos make the internet go round. That’s why they’re so well-loved and make people stop scrolling no matter what they’re doing. Just take a look at the leading pet-fluencer accounts of 2020. Jiff Pom has been leading Read More
We live in a world that encourages emotional connections. And this connection occurs through a story that makes people relate with each other. What’s more, is that hearing relatable stories releases hormones in our bodies that change our mood Read More
