IGTV Monetization: A New Income Stream For Creators

Big News for Content Creators

Instagram has announced an exciting opportunity for IGTV content creators. They are soon coming up with monetization policies.

So what’s in it for Instagram, content creators, and brands? Why is Instagram compelled to release it?

Instagram wants to make IGTV a viable option for entertainment purposes in the eyes of viewers. Up till now, it hasn’t been able to compete with YouTube or gain much traction from users.

Reasons Why IGTV hasn’t Been a Massive Hit

The reason is simply that IGTV doesn’t have any incentive for its content creators, unlike YouTube.

Just assume this scenario. You are a video content creator, and you have two platforms to post a video on. Which one would you choose? The one that rewards $5 per 1000 views or the one that doesn’t reward even with a penny. The answer is obvious. You’ll simply choose the former one due to its earning potential. This is the main reason IGTV hasn’t been much successful.

The second reason is there is no opportunity for creators to earn through ads revenue or for brands to run short video ads in between IGTV videos.

If you’re reading the article up till this stage, then gear up to read some great insights about the upcoming IGTV monetization.

Important Insights about IGTV monetization

Firstly, you’ll be able to earn money by running short video ads on your IGTV videos, but remember, not everyone can earn through it. Just like YouTube has certain criteria that you should meet before you can monetize, the same will be the case for Instagram.

For e.g. YouTube monetization requires 1000 subscribers and 4000 watch hours.

The criteria for IGTV monetization hasn’t been decided yet, but it will be present.

No need to get disheartened because it won’t be a hi-fi criterion that only top creators can meet.

Secondly, The ad revenue is expected to be split in the 55:45 ratio like Youtube and Facebook. Again it isn’t confirmed. Maybe Instagram makes the split more creator-focused and captures more attention. Let’s see what they do.

Thirdly, the testing has been going on since the last few months, but according to sources, they will continue testing for the remaining months of 2020 as well. They want the experience to be as pleasant as they can make.

2021 Here We Come

So the full-fledged monetization is arriving in 2021. The good news is 2021 will be here in no time as it is only 4 months away. Get ready to earn through a new income stream soon. 

If I were you, I would have started preparing for this opportunity as soon as I heard it. The fascinating thing is, I am also a content creator on the Instagram platform, and just like you, I am also desperately waiting for it.

Wrapping it up!!!

On a final note, we are being presented with a massive opportunity for the future, so we should make the most out of it.