Snapchat isn’t a platform widely used by the older generations, but when it comes to Gen-Z and millennials, this platform is a lot more popular than the likes of Facebook. From lenses to interactive filters and a lot of Read More
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Who doesn’t know of Cadbury? Its striking purple color, that iconic taste, and its memorable ads have positioned the brand as one of the most well-loved ones in the confectionery market. Whether it’s “Kuch Meeta Hojaye” or the “Read More
We always appreciate brands who bring out more human content that connects with the audience, and Dove is on the list too. We all love to take care of ourselves, whether it’s related to skin or hair, we want Read More
Every year, Independence Day brings an opportunity for brands to test out their creativity while professing their love for their country. As Independence Day gets closer, the people’s emotions rise as well, and that gives brands the perfect opportunity Read More
Repetitive, loud, and mind-numbingly dumb. These are just some words one can use to describe ads of recent times. There’s rarely any creativity, the same old themes and stereotypes, and if there’s any emotional aspect to them then Read More
Marketing one’s product or service might seem like a piece of cake, but it actually requires a lot of research and trial runs to end up being considered as a successful campaign through the reaction of the brand’s Read More
Pepsi has always held amazing stances in its marketing campaigns. It has also had Pakistan’s greats represent the brand and thus won the hearts of Pakistanis through the ages. Associating itself with cricket in the 90s and then later Read More
PSL brings us a lot more than cricket every year. It’s the anticipation of which new players will be performing in the tournament, what the new jerseys look like, looking forward to each team’s song, and PSL’s Read More
Brands nowadays spend a vast amount of time and resources on marketing, as it is a huge part of what makes up the brand. One of these marketing tactics is brand wars. Oftentimes, major brands have a lot of competition, Read More
Brands train themselves for crisis management and have multiple mechanisms to create appropriate ads and campaigns at times of crisis, but COVID-19 was a first for all; even big companies and brands which are perceptive and quick-thinking when it comes Read More
