Any place where things or services are available for sale is known as a marketplace. The marketplace is of two major types: online and offline marketplaces. If differentiated according to customers, a marketplace can be divided into three categories: B2Read More
Every brand has a particular reason behind their names, slogans, and even their logos. Reasons that nod toward a deeper understanding of their brand story and history. But when these same brands with the same slogans or names advertise in Read More
If you think you’ve achieved everything just by launching your fashion brand, you’re wrong! A brand can not be successful unless you know exactly how to reach your audience and market it correctly. In this blog, I will Read More
Telling stories is a great way for brands to communicate their values, falsify emotional connections, and develop overall visions of the future with target audiences. Brand stories are useful because people are interested to hear stories. People love stories that Read More
We, as writers and bloggers, have a short time to grab our readers’ attention before losing them to disinterest. It takes more than just good-quality content to grab their attention and keep our audience engaged. Experience matters a lot to Read More
Digital marketing for entertainment and media companies looks completely different than it did even a decade or so ago, and adjusting to new marketing tactics and techniques is critical. Although certainly there are still television advertisements and newspaper advertising available, Read More
Lately, one TV show has taken the Pakistani audience by the storm – Diriliş: Ertuğrul, or Ertuğrul Ghazi. The show is a Turkish historic flick based on the life and family of Ertuğrul Ghazi, the alleged founders of Read More
14th August brings with itself a lot of zeal, vigour, and ad campaigns. Yes, the marketing genius brands portray this time of the year through their independence day ads is the one constant that hasn’t changed throughout the years. Read More
Every time you talk to Usama Ahmed, you’ll find him talking about strategy – what will set your product apart, how will it perform in the market, and why should people choose it instead of other alternatives available. This strategic Read More
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