Cognitive dissonance is the state of mind where you’re conflicted to choose between two similar products with slightly different features. It’s a state many customers find themselves in, and it’s what many brands strategize on to increase Read More
In the increasingly developing world of social media, becoming an influencer is the new major trend, and everyone is getting on the bandwagon. Whether it be photography, writing, graphic designing or review blogging, anyone who has the knowledge of their Read More
If you work in a creative industry like marketing, your job requires you to come up with new ideas to work on every day. And even if you do have new ideas to introduce and present, how do you organize Read More
A majority of the famous brands around the world are defined through their logo. The colors they use, the font they showcase, and the illustrations they design all combine together to make people recognize them even if their name isn’Read More
They might look small on paper, but logos hold a different kind of important for every brand. They’re what convey your brand’s message before your audience ever gets the chance to read it on their own. At times, Read More
Storytelling is one of the major strategies used by brands to get their message across to their audience. It’s how they tap the audience’s empathy and make them feel what the brands want them to feel. When brands Read More
As times change, so do marketing tactics and approaches. Today, we live in the world of influencer marketing; a growing trend that has made brands work more easily with people. To make influencer marketing work for them, brands apply a Read More
When it comes to Google ads, every company either wants to run display ads to gain customers or retarget on the Google Display Network. Whatever your goal is, you need to create specific ads for it. One major advantage to Read More
YouTube is a goldmine for advertisers and creators alike. Be it a brand, an influencer, a vlogger, or a layman, YouTube has something for everyone. The platform has 2 billion monthly users, while 300 hours of videos are uploaded on the platform Read More
Psychology and Marketing go a lot similarly than people care to realize. If you don’t have appropriate know-how of what your customers believe and how they behave, then what’s the point of making all those planned strategies? To Read More