Being part of the millennial generation, all of us have witnessed being taught the importance of cleanliness through animations and other marketing tactics. Pakistani brands, whether hygiene products or not, love to make campaigns and ads that promote the idea Read More
Two strong contenders, both with powerful ad platforms, Google and Facebook are the top choices for advertisers across the globe. But what if you have one platform to choose, a limited budget to spend and a client who needs answers? Read More
We live in the age of digital marketing, and given that fact, every brand and institution are optimizing their marketing strategy to get their voice and message heard across their audience. And this includes educational institutes. But even in this Read More
Lately, one TV show has taken the Pakistani audience by the storm – Diriliş: Ertuğrul, or Ertuğrul Ghazi. The show is a Turkish historic flick based on the life and family of Ertuğrul Ghazi, the alleged founders of Read More
Pakistani ads have always gained attention, either for being too controversial, too unique, or too different (good or bad). But whatever their intent and the way they portrayed it, in the end, they ended up gaining the attention they wanted. Read More
A word that often evokes an emotional response in the target audience, leading to the desired outcome. They are called power words because they are so convincing that people just can’t resist being influenced by them. They can be Read More
14th August brings with itself a lot of zeal, vigour, and ad campaigns. Yes, the marketing genius brands portray this time of the year through their independence day ads is the one constant that hasn’t changed throughout the years. Read More
Instagram is growing exponentially as we speak! Lately, the app has been on a roll while introducing new features that can help businesses and creators grow their brands and connect with their customers through quality content. Let’s take a Read More
Big News for Content Creators Instagram has announced an exciting opportunity for IGTV content creators. They are soon coming up with monetization policies. So what’s in it for Instagram, content creators, and brands? Why is Instagram compelled to release Read More
Introduction A Call to Action (CTA) is the probability to encourage your target audience to take real actions in becoming an actual customer or client. It can be an influential factor between a lead and a conversion. Calls to actions Read More
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