Brands train themselves for crisis management and have multiple mechanisms to create appropriate ads and campaigns at times of crisis, but COVID-19 was a first for all; even big companies and brands which are perceptive and quick-thinking when it comes Read More




Euro 2020 (2021?) is in full flow after UEFA having to delay the tournament last year due to the pandemic, and one of its most successful players has been Cristiano Ronaldo, who has the most goals in the history of the tournament Read More





This Father’s Day, Peek Freans Sooper’s #HameshaWalaPyaar brings us something special by partnering up with the Kanwal Ahmed Network – a digital video channel lead by Kanwal Ahmed – owner and founder of Soul Sisters Pakistan, and one of the Read More





Khaby takes over. Brands are coming up with super fun memes after TikTok sensation Khabane Lame goes viral for his very unique (and relatable) way of mocking ridiculous videos sharing “helpful tips” which actually overcomplicate the issue more than they Read More




Content is king but for kings to be effective, they need to be relatable and relevant. Example: Joffrey Lannister, unreachable, aloof, unattainable, and ultimately, not a good king. On the other hand, there’s Jon Snow, King in the North, Read More




Humans are at the center focus of every business out there, whether it’s education, fashion, entertainment, or tech. And what connects with each of these industries? Marketing. If you have a business, you’ll want to market it, and Read More




The end of a calendar year is always considered being a very special and festive time across the globe, and the marketing significance of the last three months, or Q4, makes it even more crucial. What’s Q4? It’s Read More




Every brand has a particular reason behind their names, slogans, and even their logos. Reasons that nod toward a deeper understanding of their brand story and history. But when these same brands with the same slogans or names advertise in Read More





Your marketing campaign can be unsuccessful if you follow the same old conventions as everybody else in your field. A bold marketing campaign can catch a lot of attention, even of people who are not your general target and, as Read More




When it comes to ad jingles, there are a lot of Pakistani brands that tried to make tunes that would stand out from the crowd and be remembered by the audience. If you’re someone who has spent ample time Read More