We always appreciate brands who bring out more human content that connects with the audience, and Dove is on the list too. We all love to take care of ourselves, whether it’s related to skin or hair, we want Read More
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Mobility is quite important in an urban setting, especially when it comes to students and the youth. But when your university campus is too huge to be able to access all parts of the campus just by walking, the need Read More
Airlift Pakistan, an up-and-coming start-up, has faced many problems, especially once the pandemic hit. But currently, the e-commerce start-up is trying to make it as a business giant through mega funding. The company currently operates its services of quick commerce Read More
Every year, Independence Day brings an opportunity for brands to test out their creativity while professing their love for their country. As Independence Day gets closer, the people’s emotions rise as well, and that gives brands the perfect opportunity Read More
Repetitive, loud, and mind-numbingly dumb. These are just some words one can use to describe ads of recent times. There’s rarely any creativity, the same old themes and stereotypes, and if there’s any emotional aspect to them then Read More
Marketing one’s product or service might seem like a piece of cake, but it actually requires a lot of research and trial runs to end up being considered as a successful campaign through the reaction of the brand’s Read More
COVID-19 will go down in history as one of the largest eras of health and economic crisis. But during this pandemic, a lot of businesses have found new and innovative ways to create products while also factoring in the health Read More
Pepsi has always held amazing stances in its marketing campaigns. It has also had Pakistan’s greats represent the brand and thus won the hearts of Pakistanis through the ages. Associating itself with cricket in the 90s and then later Read More
In marketing, it seems that every day, there’s another certain platform that brings more results if an agency taps into it and uses that platform to its fullest potential. Well, today I’m going to be telling you about Read More
Engro Corporation is one of the largest corporations in Pakistan which deal with fertilizers, petrochemicals, power generation, and telecom infrastructure. Now, among all these other things, they’ve now initiated Break ke Baad, a program that helps enable the women Read More
