PSL brings us a lot more than cricket every year. It’s the anticipation of which new players will be performing in the tournament, what the new jerseys look like, looking forward to each team’s song, and PSL’s Read More







Brands nowadays spend a vast amount of time and resources on marketing, as it is a huge part of what makes up the brand. One of these marketing tactics is brand wars. Oftentimes, major brands have a lot of competition, Read More







Brands train themselves for crisis management and have multiple mechanisms to create appropriate ads and campaigns at times of crisis, but COVID-19 was a first for all; even big companies and brands which are perceptive and quick-thinking when it comes Read More







Facebook has a wide reach, thus Facebook groups turn out to be an amazing source of knowledge for the participants. And this becomes even more accurate when it comes to groups created for the purpose of professionals to interact. These Read More




Euro 2020 (2021?) is in full flow after UEFA having to delay the tournament last year due to the pandemic, and one of its most successful players has been Cristiano Ronaldo, who has the most goals in the history of the tournament Read More




Hootsuite just published their social trends report for 2021 after having surveyed 11,189 leading marketers and executives regarding the most effective and efficient ways to boost traffic, generate leads, and bring new customers to the brand in 2021. The report is a detailed Read More







This Father’s Day, Peek Freans Sooper’s #HameshaWalaPyaar brings us something special by partnering up with the Kanwal Ahmed Network – a digital video channel lead by Kanwal Ahmed – owner and founder of Soul Sisters Pakistan, and one of the Read More


Shan masalas are a household name and if you’re a Pakistani and haven’t heard of Shan’s Bombay Biryani masala yet, you’re not a real foodie. Of course, my definition can be biased, and you may love Read More







Another exciting new opportunity awaits Pakistanis. Amazon has recently approved Pakistan to be on its seller list. The e-commerce giant has a huge audience, giving sellers in Pakistan a chance to receive a greater reach worldwide. How big a reach, Read More




On the 10th of June 2021, Careem conducted a pilot test with its food delivery service by making deliveries with the help of a drone. This experiment was limited to only a number of deliveries in just Karachi and Lahore, and Read More