Who doesn’t know of Cadbury? Its striking purple color, that iconic taste, and its memorable ads have positioned the brand as one of the most well-loved ones in the confectionery market. Whether it’s “Kuch Meeta Hojaye” or the “Read More
Tags : ads
Repetitive, loud, and mind-numbingly dumb. These are just some words one can use to describe ads of recent times. There’s rarely any creativity, the same old themes and stereotypes, and if there’s any emotional aspect to them then Read More
Marketing one’s product or service might seem like a piece of cake, but it actually requires a lot of research and trial runs to end up being considered as a successful campaign through the reaction of the brand’s Read More
Pepsi has always held amazing stances in its marketing campaigns. It has also had Pakistan’s greats represent the brand and thus won the hearts of Pakistanis through the ages. Associating itself with cricket in the 90s and then later Read More
PSL brings us a lot more than cricket every year. It’s the anticipation of which new players will be performing in the tournament, what the new jerseys look like, looking forward to each team’s song, and PSL’s Read More
Euro 2020 (2021?) is in full flow after UEFA having to delay the tournament last year due to the pandemic, and one of its most successful players has been Cristiano Ronaldo, who has the most goals in the history of the tournament Read More
This Father’s Day, Peek Freans Sooper’s #HameshaWalaPyaar brings us something special by partnering up with the Kanwal Ahmed Network – a digital video channel lead by Kanwal Ahmed – owner and founder of Soul Sisters Pakistan, and one of the Read More
Shan masalas are a household name and if you’re a Pakistani and haven’t heard of Shan’s Bombay Biryani masala yet, you’re not a real foodie. Of course, my definition can be biased, and you may love Read More
Facebook and Apple continue to fight for user data, the usage of which can change after the new iOS 14 update. Facebook has recently launched a major PR campaign “Speaking Up for Small Businesses”, openly opposing Apple’s new iOS 14 update Read More
The end of a calendar year is always considered being a very special and festive time across the globe, and the marketing significance of the last three months, or Q4, makes it even more crucial. What’s Q4? It’s Read More