Every brand has a particular reason behind their names, slogans, and even their logos. Reasons that nod toward a deeper understanding of their brand story and history. But when these same brands with the same slogans or names advertise in Read More
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Your marketing campaign can be unsuccessful if you follow the same old conventions as everybody else in your field. A bold marketing campaign can catch a lot of attention, even of people who are not your general target and, as Read More
Two strong contenders, both with powerful ad platforms, Google and Facebook are the top choices for advertisers across the globe. But what if you have one platform to choose, a limited budget to spend and a client who needs answers? Read More
Reach and impressions are two very important metrics digital marketers use to analyze the success or failure of their digital marketing strategy. But for a lot of newbies, both of these terms may seem confusing as both measures almost the Read More
Cognitive dissonance is the state of mind where you’re conflicted to choose between two similar products with slightly different features. It’s a state many customers find themselves in, and it’s what many brands strategize on to increase Read More
Storytelling is one of the major strategies used by brands to get their message across to their audience. It’s how they tap the audience’s empathy and make them feel what the brands want them to feel. When brands Read More
As times change, so do marketing tactics and approaches. Today, we live in the world of influencer marketing; a growing trend that has made brands work more easily with people. To make influencer marketing work for them, brands apply a Read More
When it comes to Google ads, every company either wants to run display ads to gain customers or retarget on the Google Display Network. Whatever your goal is, you need to create specific ads for it. One major advantage to Read More
One of the things I love most about football is how brands come up to create amazing new ads, including all the stars you could think of becoming part of one team and fighting for glory; the biggest dream of Read More