Pakistan’s ever-existing lack of a viable and functioning public transport system has forced its citizens to rely on ride-hailing apps such as Careem and Uber as their preferred mode of day-to-day travel. The apps often come as a blessing, Read More
Content teams must always be prepared for changing their content and the way that they present it, may it be due to a current but dying trend, or especially in the case of a crisis. Your team is bound to Read More
Last month, the Khyber Pakhtunkhwa (KP) Assembly unanimously adopted the resolution of allowing Facebook’s monetization in Pakistan. The resolution which was submitted in the assembly highlighted that it was decided in a meeting with Facebook officials that certain steps Read More
The launch of Spotify in Pakistan was a significant step in boosting the music market. Ever since the service has been introduced in the country, its popularity has increased tenfold, bringing opportunities for podcasters, musicians, and brands. And although Spotify Read More
Ramadan, the holiest month of the Islamic calendar, is also the biggest marketing season around the globe, but especially in the Middle Eastern and Asian Pacific regions. It is the time of the year when Muslims around the world practice Read More
Anyone who keeps tabs on daily news or even if they’re regular users of social media platforms, like Twitter and Facebook, should be well aware of the European Super League disaster that happened recently, but if you’re not, Read More
Brand storytelling has become one of the most impactful marketing tactics in recent years. With the rise in conscious consumerism, people now demand much more than information about the value or features of the products to be convinced to invest Read More
A pandemic has hit the world, by which millions of people are affected globally. You can’t step out of the house, at least not without your very important buddies: your face mask and sanitizer. You can’t shake hands Read More
If you are an avid Instagram user, you must have come across some accounts that look so disorganized, it’s difficult to pinpoint what exactly they are about, which generally feels displeasing. You must also have come across accounts that Read More
Instagram, being primarily a visual platform, is a hub of talented photographers. Not only is it the most easily accessible and preferred platform by photographers to showcase their work and build clientele, but it also offers a great opportunity for Read More