KP Assembly Has Allowed Facebook Monetization in Pakistan

Last month, the Khyber Pakhtunkhwa (KP) Assembly unanimously adopted the resolution of allowing Facebook’s monetization in Pakistan. The resolution which was submitted in the assembly highlighted that it was decided in a meeting with Facebook officials that certain steps would be taken to help the famous social media platform monetize in Pakistan.

The document also pointed out that in Pakistan, there are 50 million people who actively use Facebook, consisting mostly of a young population, who can majorly benefit from such a decision.

But what exactly is monetization?

If you really want to use Facebook to its fullest potential, acing Facebook monetization might be just the thing you need. In the simplest terms, monetize means earning revenue. If a website is said to be monetized, it means that the owners or the users can make money from it in one way or another. But why monetize through Facebook in particular? Well, simply because it is one of the most used platforms around the globe. This means that Facebook is one of the places where you might easily be able to find your target audience, making it an ideal platform for building a proper following and ultimately use that to monetize your content.

The revenue can be earned in different ways, including:

  • Subscription groups: Group admins are able to support themselves through subscriptions and then further investing in the communities.
  • In-stream ads: ads are the sponsored content included before, during, or after videos posted on Facebook.
  • Branded content: Revenue generated by creating content through collaboration with a brand or a partner.
  • Fan subscriptions: Allow your audience to fund your page directly through a recurring payment set by you.

In a nutshell, Pakistan has taken a huge step towards helping its citizens truly use Facebook to its potential, as users will be able to earn revenue through fan and group subscriptions, in-stream ads, and branded content. Here’s to hoping we see more digitally progressive resolutions from here on.

Zahra Rehman

Social science undergrad and amateur artist who has a soft spot for cats, dogs and philosophy.

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