Social media is a trap! That’s right. Once you’re on it, you can never leave. Even if you muster up the courage to delete your social app, the dark side of social media will make sure your data Read More




Pakistani ads have always gained attention, either for being too controversial, too unique, or too different (good or bad). But whatever their intent and the way they portrayed it, in the end, they ended up gaining the attention they wanted. Read More




Storytelling is one of the major strategies used by brands to get their message across to their audience. It’s how they tap the audience’s empathy and make them feel what the brands want them to feel. When brands Read More



YouTube is a goldmine for advertisers and creators alike. Be it a brand, an influencer, a vlogger, or a layman, YouTube has something for everyone. The platform has 2 billion monthly users, while 300 hours of videos are uploaded on the platform Read More




Stories are a prevalent part of one’s personality throughout a lifetime. And the same rings true for a brand’s lifetime. While dull lectures make one fall asleep, stories drive people to action. It’s a means for every Read More