The Masterlist Of Social Media Ad Sizes In 2020
- Marketing
Mainstream Contributor- 0
- 12 minutes read
You just started a new business and need to generate leads but taking a solely organic approach isn’t working for you? Maybe it’s time you start investing in running social media ads. This will help new shoppers and leads to become aware of your brand and even purchase your products.
If you’re looking forward to running ads on social media, you might want to know more about social media ad sizes to run your ads properly. In this blog, we take a look at the ad sizes for different social media platforms in 2020.
Facebook, with its more than a billion active users, is the most popular platform for running ads. Below, you can take a look at different ad requirements and sizes offered by Facebook.
Feed Ads
Feed Ads are those that blend in with the other posts on your Newsfeed. The only difference is the sponsored term appearing at the top of the post. You have different format options in feed ads.
-
- Image Ads
Image Ads are the most common type of Facebook ads. The following specifications are necessary for running image ads. These dimensions ensure your posts look suitable for people’s newsfeed and makes them engage with your brand:
Image Size: 1200 x 628 pixels
Minimum height and width: 600 pixels
-
- Videos
Videos are another common form of Facebook ads. When you’re running video ads, make sure it’s of the highest possible resolution so that people are better attracted to your ad. The following video specifications need to be followed:
Minimum Dimensions: 600 x 315 pixels
Maximum Video Length: 240 minutes
Maximum File Size: 4 GB
Carousel Ads
Facebook carousels are designed to showcase multiple of your brand’s products/services or show the same product through different visuals. Carousels help you to display your products regarding their different colours, kinds, and styles. They’re a good way to give your audience a look into your products’ different features. The following specifications are necessary for carousels.
Image Size: 1080 x 1080 pixels
Minimum width/height: 600 pixels
Minimum number of cards: 2
Maximum number of cards: 10
Maximum image size: 30MB per image
For Carousel Videos, the following specs should be used:
Video size: 1080×1080 pixels
Video file size: Up to 4GB
Video length: Up to 240 minutes
Minimum width/height: 600 pixels
Collection Ads
Facebook collection ads provide a good visual experience to the audience. People see an ad and click on it to view the full-screen version. It allows people to have an engaging experience that gets them to learn more about your brand. You can show these ads using either photos or videos. The requirements for collection ads are as follows:
For Photos:
Image Size: 1200 x 168 Pixels
Minimum Width/Height: 600 Pixels
Minimum Image Size: 30 MB
For Videos:
Video Size: 1200 x 628 Pixels
Maximum Length: 120 Minutes
Maximum File Size: 4 GB
Right Column Ads
These ads appear on the right-hand side of the user’s homepage and can lead users to your website and check out your business. The following specs need to be followed for Facebook right column ads:
Image Size: 1200 x 628 Pixels
Minimum Height/Width: 600 Pixels
With its 1 billion monthly active users, and 500 daily active users, Instagram is another popular platform for brands to advertise on, with 2 million monthly advertisers. The platform is easy and convenient when it comes to engagements and awareness, hence a good place to showcase and promote your brand’s products and services.
The platform provides a number of features and formats for ads. Let’s have a look below.
Feed Image Ads
Feed image ads are a common way to reach interested customers. They appear like any other post, as on Facebook and just like that, the only difference is the sponsored tag below the account’s name. Following specs should be followed for a good feed image ad:
Landscape photo size: 1200×628 pixels
Square photo size: 1080×1080 pixels
Maximum file size: 30MB
Feed Video Ads
Another format is to feed video ads, a good way to showcase several things at once while making people take an interest in your brand. Following requirements need to be kept in mind for video ads:
Landscape Video Size: 600×315 pixels
Square Video Size: 600 x 600 Pixels
Maximum Video Length: 60 seconds
Maximum File Size: 4 GB
Feed Carousel Ads
Instagram feed carousel ads allow you to showcase multiple photos/videos for your audience to take interest in and engage with your brand. The following are the requirements to be followed for Instagram carousel ads.
For Photos:
Image Size: 1080 x 1080 Pixels
Maximum Number of Cards: 2
Maximum Image File Size: 30 MB per image
Maximum Number of Cards: 10
For Videos:
Landscape Video Size: 600 x 315 Pixels
Square Video Size: 600 x 600 Pixels
Minimum Video Resolution: 600 x 600 Pixels
Maximum Video Resolution: 1080 x 1080 Pixels
Maximum Video File Size: 4 GB
Maximum Video Length: 60 Seconds
Instagram Stories Ads
Instagram story ads offer you a new and unique way to spread awareness of your brand and the products and services you offer. They appear as users are going through stories of their friends. The size requirements are as follows:
Image or Video Size: 1080 x 1920 Pixels
Maximum File Size: 4 GB
Maximum Length: 15 Seconds
Also, you need to keep in mind to leave enough space (i.e. 250 pixels) at the top and bottom to avoid CTAs and your profile picture from covering any information.
Twitter has about 330 million active users and provides a good platform to engage audiences with your brand. Following are the different formats and specs you need to keep in mind while advertising on Twitter.
Summary Card
Summary cards allow your users to get a sneak peek into your content before they click your ad, they’re the most common type of ads on the platform. Follow specs are required for summary card ads:
Large photo image size: 280×150 pixels
Minimum image size: 120×120 pixels
App Card
This ad is specifically designed for those focused on promoting their Mobile Apps through the Twitter newsfeed. The App’s name, logo, and descriptions can be promoted through this format. Following specs should be followed for these ads.
For images with the 1:91:1 aspect ratio: 800×418 pixels
For images with the 1:1 aspect ratio: 800×800 pixels
Website Card
Website card is appropriate for those who want to lead people to an off-site URL and lead them to conversions. The proper specs to follow for these ads are:
Image size for 1:91:1 aspect ratio: 800×418 pixels
Image size for 1:1 aspect ratio: 800×800 pixels
With over 645 million active users, LinkedIn is appropriate for businesses and professionals to engage with each other. There are numerous ad options available for you to advertise your business on the platform.
Sponsored Content
Sponsored content shows and blends in with other posts on the user’s feed. Images or videos can be used for such ads with the following specs:
Image size: 1200×627 pixels
Image Width: Must be more than 200 Pixels
Sponsored InMail
Sponsored InMail allows you to send a private message to a user in order to advertise your services and get them interested in your business. Following specs should be followed:
Image size: 300×250 pixels
Maximum file size: 40KB
Dynamic Ads
They include two types of ads: company ads or spotlight ads. Dynamic ads are personalized ads that target individuals. For both types, the following are the requirements:
Image Size: 100 x 100 px
The creative platform that highlights arts and crafts, cooking, etc. It has about 300 million monthly active users. You have several format and specification options if you want to advertise on Pinterest.
Promoted Image Pins
These pins are promotional ads by your brand that get blended among all the other pins, while also arousing the user’s interest. Following specs are necessary for promoted image pins.
Image width: Minimum of 600 pixels
Image height: 1000×1500 pixels
Small thumbnail: 69×69 pixels
Large thumbnail: 216×146 pixels
Promoted Video Pins
Another popular ad format is video pins, these pins make users get interested in and engage with your brand’s content. The following are requirements for promoted video pins.
Video size: Shorter than 1:2, taller than 1:91:1
All of these format requirements need to be followed to accuracy if you want your ad to be of high-quality while showing on your target audience’s feed on any platform. The ad format, platform, and specifications you choose depend solely on your goal for the ad you’re showcasing and what you want to promote through it. Whether you want your audience to engage with your brand right then and there or to lead them to your website or app, it’s all part of your objectives. So choose the right kind of platform and format for your campaign to be successful.
