30 Insane Instagram Facts

Ever since its introduction, Instagram saw an insane amount of growth over the years. Now, everything is questioned to be ‘Instagrammable’ or not. Whether you’re going to a picnic, watch a new show, invest your time in memes, start a personal blog, or want to run a business, Instagram gives you a platform to do everything! We have combined a list of 30 insane Instagram facts that can help you with your business.

1. Instagram has about 1 billion total users, 500 million of whom are active daily.
2. The platform has more than 500 million businesses.
3. About 100 million photos and videos are updated on Instagram daily.
4. 89% of users excluding the US are active on Instagram.
5. 72% of teens use Instagram.
6. Instagram has more than 2 million monthly advertisers.
   
7. There are 500,000 influencers on Instagram.
8. 1/3rd of the stories viewed on Instagram come from businesses.
9. The platform is the 6th most popular social networking site worldwide.
   
10. 4% influencers use Instagram stories for sponsored campaigns.
11. 89% users indicate Instagram to be the most important channel for influencer marketing.
12. 7 out of 10 Instagram hashtags are branded.
13. Posts that include at least one hashtag witness 12% more engagement.
14. More than half of the platform’s captions and comments contain emojis – indicating them to be more relatable.
15. People with 30K-400K followers make about $775 for an Instagram video, $507 for an image post and $210 for a story.
16. 68% of people use Instagram to interact with creators.
17. An average of 24 minutes per day was expected to spend on the platform in 2020 – this number increased significantly due to Covid-19.
18. 30% of global instagram users are aged between 18-24 years, while 35% between 24-34 years.
19. Instagram has about 56% female and 44% male users.
20. On an average, 130 million users tap on shopping posts every month.
21. 200 million users visit at least one business profile daily.
22. Approximately 850 million people can be reached through ads with about 56 million including young adults.
23. 62% people report to have become more interested in a brand after having seen it on Instagram.
24. The average post on instagram contains 10.7 hashtags.
25. Instagram can generate up to 4x more interaction compared to Facebook.
26. Instagram helps about 80% of people in deciding whether to buy a product or service.
27. Brands see 23% less engagement on Instagram when they use the same image as they did on Facebook for a particular post.
28. 92% people trust User-Generated content on Instagram, with a possibility of 690% more engagement for brands when they integrate user-generated content.
29. Instagram videos get 38% more engagement than photos.
30. It can take up to 19 hours for a post to reach 50% of its engagement.

These are your facts on the Social Media giant Instagram. With the ever-changing user requirements, Instagram algorithms also change, making brands reconsider their entire Instagram marketing strategy. But if you know where you need to make a change, it will be easier to ensure your business thrives.