23 Important Facebook Facts For Marketers

Facebook is one of the biggest social media platforms right now. And with its constantly updating features, the platform’s user statistics also change accordingly. We have gathered a list of 23 important facts about Facebook that will be helpful to your marketing strategies in 2020.

1. 44% of users report their online buying behavior is influenced by Facebook.
2. On an average, one Facebook user clicks on at least 11 ads per month.
3. Out of the 2.5 billion smartphone users in the world, 85% use Facebook.
4. Facebook ad impressions have increased by 33% in 2020 compared to 2019.
5. Facebook can reach up to 113.9 teens, the most compared to any other social platform.
   
6. Of all the Facebook users, the most i.e. 33%, use it for entertainment, followed by 23% news account followers, 17% brand followers, 11% for strengthening professional networks and 6% population comprises other users.
   
7. 65% of Facebook users fall between the 50-65 year age group.
8. An average of 100 million hours of video content is watched on Facebook throughout the day.
   
9. Facebook stores an approximate of 300 Petabytes of user data on its servers (1 petabyte consists of 100 million GBs, think about that for a moment!)
10. More than 2 million advertisers are currently active on Facebook, adding to the ever-growing competition.
11. Facebook reports that approximately 116 million from its 2.4 billion user accounts are fake.
12. Facebook is currently the fourth most valuable brand in the world with a worth of $94.8 billion.
13. The most popular Facebook pages are that of Facebook’s official page (213M), followed by Samsung (159M), Cristiano Ronaldo (122M), Real Madrid (111M), and Coca-Cola (106M).
14. Custom audiences on Facebook’s ad targeting have 14% lower cost-per-clicks and 16% lower cost-per-conversions than ads utilizing interest or category based targeting.
15. In the first quarter of 2020, Facebook’s ad revenue was $17.4 billion, which saw a dramatic decrease due to Covid-19, but started increasing again by the end of May.
16. More than half of ad revenue on Facebook comes from mobile phone users, almost 94% in 2019.
17. About 80 million small businesses around the world are currently operating from Facebook.
18. Over 1.4 billion Facebook users report to be using Facebook Groups to reach new people and brands.
19. Every minute of downtime outage costs Facebook $24,420.
20. Posting just once or twice a day increases engagement by up to 40% compared to posting three or four times in a single day.
21. 40% of Facebook users don’t follow any brand, making paid content the only means to reach them.
22. Posts published on Thursdays and Fridays receive the highest levels of engagement.
23. Adding a CTA button can lift clickthrough rates by almost 3% compared to a 0.9% clickthrough rate without CTA.

We have compiled a list of the most recent Facebook facts and statistics. Things aren’t always going to remain this. With the fast-changing world, every social platform also goes through constant and quick changes. This is what’s currently happening over at Facebook.