One of the largest messaging apps around the world, WhatsApp, is changing its privacy policy, come February 2021. Although it’s not new for tech companies to constantly change their policies, this one particular change has started debates across the world Read More
There’s no denying the popularity of social media for the masses. And it’s a rule of marketing that you have to be where the masses are. So while social media has been a major influence of the 21st Read More
Facebook and Apple continue to fight for user data, the usage of which can change after the new iOS 14 update. Facebook has recently launched a major PR campaign “Speaking Up for Small Businesses”, openly opposing Apple’s new iOS 14 update Read More
Facebook Pixel is one of the most important digital tracking tools out there. A part of Facebook’s Business Suite, it is a powerful code that tracks all traffic and activity on your website so you can manage your ad Read More
What is Facebook Blueprint? Launched in 2015, Facebook Blueprint is a learning platform offering free courses to marketers about Facebook & Instagram advertising. These courses teach you all you need to know about advertising on these platforms. To date, over 2 million Read More
You just started a new business and need to generate leads but taking a solely organic approach isn’t working for you? Maybe it’s time you start investing in running social media ads. This will help new shoppers and Read More
Two strong contenders, both with powerful ad platforms, Google and Facebook are the top choices for advertisers across the globe. But what if you have one platform to choose, a limited budget to spend and a client who needs answers? Read More
Social media is a trap! That’s right. Once you’re on it, you can never leave. Even if you muster up the courage to delete your social app, the dark side of social media will make sure your data Read More
WhatsApp is fast emerging as a go-to platform for communication between brands and customers. With over 2 billion daily users and 3 million business users, this app has become a great tool for brands to use as an official communication channel. But Read More
Lead generation is an important KPI businesses use to measure the success of their campaigns. And when it’s the agency who’s generating the leads – oh, boy – the pressure is tenfold. But fortunately, some tools help you generate both Read More
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