4 Ways Facebook Blueprint Can Help You Grow

What is Facebook Blueprint?

Launched in 2015, Facebook Blueprint is a learning platform offering free courses to marketers about Facebook & Instagram advertising. These courses teach you all you need to know about advertising on these platforms. To date, over 2 million people have enrolled in at least one of the Blueprint courses. The program includes over 100 courses and each takes about 15-50 minutes to complete. And the best part is, you only need a Facebook account to begin.

How Facebook Blueprint Can Help You Grow?

FB Blueprint is a great tool for businesses and teams to catch up with advertising updates on the platform. It teaches you all the methods and strategies through which you can drive results for your brand and, simultaneously, grow. Some important ways through which Facebook advertising leads to business growth are:

1) Target the right audience:

Facebook advertising enables you to select the right audience according to your business needs and helps you target the best audience you can get on FB, Instagram, and other Audience Network placements. The platform provides you different options and tools to select your desired audience.

Facebook advertising offers three types of audiences:

  1. Core Audiences

    The Core Audience is the audience which you select by providing data like the workplace, job title, education, etc.

  2. Custom Audiences

    The Custom Audience allows businesses to use user email addresses for re-targeting people on social media.

  3. Lookalike Audiences

    The Lookalike Audience helps you to reach new people who’re similar to your best existing customers and can be interested in your business. For creating a Facebook Lookalike Audience, you’ve to be the admin of the Page or pixel from which you’re creating it

Facebook Blueprint helps you build all these audience types and learn more about their insights, helping you understand and reach your market better.

2) Build awareness:

Facebook advertising helps you to spread awareness about your business by showing your ads to the largest audience possible as allowed by your budget. You can create awareness among your targeted audience by using the reach objective for maximizing your sales.

Facebook Blueprint helps you understand the different objectives that can help you raise awareness and engagement for your brand.

3) Drive consideration:

Facebook advertising helps you drive consideration to your goal. It has many options which you can use to drive any consideration you want. In case you want to get views on your video post, you’ve to go for video views as your consideration when running an ad campaign. While running an ad campaign you’ve different options in your consideration column i.e.: (traffic, engagement, app installs, video views, and lead generation), you can select any of them as per your requirements. This option of driving considerations towards your goal is very useful for separate tasking.

But how can you execute this campaign? Facebook Blueprint can help you out.

4) Generating leads:

Generating leads is another great and one of the best options by Facebook advertising. Lead generation is the process which helps to build interest in products or services of a business. Using a lead generation objective, you can create campaigns that allow consumers to fill a form (Instant Form) with their contact information.

This is a great tool for marketers using Facebook for lead gen, and again, Facebook Blueprint explains in detail how you can use such objectives to achieve them.

In Conclusion…

Facebook Blueprint is a proper channel through which you can grow your business and become successful by gaining access to your customers and make your business one of the successful businesses operating in this digital world. Nowadays most of the businesses are operated online and are successful. So digitizing your business has now become very important as according to Bill Gates, “If your business is not on the internet, then your business will be out of business”.

Sibtain Haider

A commerce and trading geek with a passion in writing that's existed since childhood.

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