What is SEO? – Introduction
Search Engine Optimization (SEO) is the process of improving the quality and quantity of traffic that’s driven to your website by search engines. It brings the most relevant and organic audience to your web page. There are two types of SEO helping people to rank their site in the SERPs, i.e. On-page and Off-page. Both types follow different practices that convince search engines to show your website on the top of the list.
SEO is done by applying different tricks, some are preferred by search engines and some aren’t. The process that a search engine prefers is called white hat SEO, and the one it doesn’t is known as black hat SEO. Some people use a mixture of white hat and black hat, known as a grey hat SEO.
Difference between SEO and paid marketing:
Paid marketing is a way to promote your business through payments. You’ve to pay an amount to social platforms or search engines to run ads. While on the other hand, SEO includes both organic and paid activities to increase web traffic. On-page SEO includes all the organic undertakings to improve search ranking, and off-page SEO includes other different tasks.
On-page Vs. Off-page SEO:
On-page SEO is the one that’s done on your own website to improve its structure and optimize it according to the best practices that Google suggests. It includes keyword optimization, meta descriptions, internal linking, title tags, quality content, Alt text, SSL/HTTPS, and URL structure. Performing this process will rank your site high in the SERPs and bring more organic traffic to your page without promotions.
Off-page SEO is done from your page on other websites; it includes local SEO, backlinking, domain authority, social signals, and pay-per-click. This can help you bring relevant traffic, but sometimes you’ve to pay for it. You can provide your content to others, including a link to your site to be published on their websites. This will redirect traffic from their site to yours; most site owners charge an amount for this.
But what are the basic differences between the two SEO practices? I’ve defined that in the chart given below.
What’s better for you?
We’ve discussed both On-page and Off-page SEO above. Each has separate benefits and functions. You might be thinking about what will suit you the most? So let’s have a look at the benefits they can provide you. This will let you decide what you should choose to do for your own webpage.
1) Ranking higher in the SERPs:
On-page SEO helps your website to rank well in the search results. As it includes optimizing your content according to the best practices, it’s obvious that Google will rank your site higher for doing this.
2) More organic traffic:
When you add tags, Alt text, focus key-phrases, proper headings, and relevant text, it helps search engines to read your content and show it to the relevant people who are searching for it. This is how it increases organic traffic to your webpage.
3) Improved local search:
It can help you get local traffic and more business. Local traffic is the audience that’s more beneficial for your business, as they can directly come to your site and may turn into potential customers.
4) Advanced crawl rate:
If your site is SEO optimized, search engines crawl your website more than usual. Getting noticed by Google bots is very helpful to get more audience to your page.
5) Faster website speed:
When you structure your website according to the best SEO practices its speed becomes fast and people can load it easily. Google also prefers sites that are speed optimized and provide the best user experience.
1) Brand awareness:
By doing off-page SEO, you can get brand awareness for your business. When you’ll share your business details on social platforms and other places, people will gradually start knowing about your business. Also, some paid methods can be used to spread awareness for your brand.
2) Increased redirected traffic:
By creating backlinks, you can get too much traffic redirected from others’ websites to yours. It’s a benefit for you that, with their growth, your traffic will also increase.
3) Increase in social traffic:
Off-page SEO includes all the promotional activities rather than just what’s done on your own website. Sharing your web link on social platforms is also its part. This can increase social traffic to your site.
4) Increase in domain authority:
Domain authority is the score between 1-100 that’s given to a website according to its relevance for anything. Higher domain authority helps to rank higher in search.
5) Better search engine ranking:
Off-page SEO also helps in better search engine ranking. The more places your site’s link appears, the more it gets noticed by Google.
Now, after reading these benefits, what do you consider the best for your business? In our opinion, both types have separate values and are very important to grow your website. On-page and Off-page SEO combined can boost up your web traffic and up-rank your site in the SERPs. If you want better results, keep doing your site’s SEO from the beginning. It quickly indexes your website on the search engine, improves your page’s search visibility, and rate of crawling.