Creativity is something we’ve talked about a lot since the beginning. But we can’t help it! It is one of the most important parts of what makes Mainstream Be Mainstream. But when you work in a creatively demanding Read More






Storytelling is one of the major strategies used by brands to get their message across to their audience. It’s how they tap the audience’s empathy and make them feel what the brands want them to feel. When brands Read More


YouTube is a goldmine for advertisers and creators alike. Be it a brand, an influencer, a vlogger, or a layman, YouTube has something for everyone. The platform has 2 billion monthly users, while 300 hours of videos are uploaded on the platform Read More






One of the things I love most about football is how brands come up to create amazing new ads, including all the stars you could think of becoming part of one team and fighting for glory; the biggest dream of Read More



When you work in an environment as creatively demanding as a digital marketing or design and development based company, your ‘creative juices’ tend to dry out quicker than you’d like or expect. After all, coming up with new ideas Read More






Stories are a prevalent part of one’s personality throughout a lifetime. And the same rings true for a brand’s lifetime. While dull lectures make one fall asleep, stories drive people to action. It’s a means for every Read More






Have you been finding it a bit hard to access your inner creativity? We’ve all been through those days. To tackle this, there are quite a few tips you can find when you know where to look. Experts would Read More






Every day we communicate with different people and our levels of interaction also differ from person to person, depending on the closeness of our relationship with them and the subject of conversation i.e. serious, factual, funny, etc. We find Read More