With the advanced use of social media platforms, the amount of people on each platform has also increased ten-fold. And with this increase, unfortunately, the case for cyber-bullying has also increased. And this is especially horrifying on platforms like TikTok where the only way for people to interact with their audience is through personalized videos, which end up receiving an unnecessary amount of criticism and hate by people who don’t even follow those accounts, or if they do, it’s only for the purpose of bullying.
Keeping this issue in mind, and in an attempt to promote diversity and inclusivity among every member of the social community, TikTok has started a #CreateKindness campaign to help people foster kindness and tackle bullying and discrimination in the audience by spreading awareness around online bullying and how dire its consequences can be.
With this objective in mind, TikTok intends to release a series of animated videos that will showcase the real and personal videos of 6 creators – animators whose diverse experiences are highlighted through their distinct animations.
@tiktoktipsBlocking and ignoring negative comments leaves more room for you to #CreateKindness♬ original sound – TikTok Tips
The goals of the campaign are simple:
- Decrease bullying
- Encourage inclusivity
- Build positivity
“TikTok communities thrive when kindness and care are at the forefront. Videos using hashtags related to kindness, including #love and #kindness, have garnered over 400 billion views and generated almost 50 billion video creations around the world.”
@tiktoktipsWhen it comes to having a great online experience, you’re in control 🙌 #CreateKindness♬ original sound – TikTok Tips
The platform also introduced a #createkindness hashtag challenge for users, encouraging them to share stories of what inspires them to become kinder and spread positivity around them. TikTok states that they don’t and won’t tolerate bullying, and they’ve done extensive work to combat it through their policies, features, and partners. This will lead to better online safety and self-confidence for individuals to be more expressive and have better positive experiences through the app.
@tiktoktipsBefore you comment, Stitch or Duet, remember that you never know what someone is going through 👊 #CreateKindness♬ original sound – TikTok Tips
With this entire campaign, the underlying message is a very simple one, every person deserves to be treated with kindness and respect. Because every community thrives with kindness at its forefront, and this message can easily be spread through the help of hashtags and creative videos that everyone has the ability and freedom to create through TikTok or any other social app.