TikTok can be deemed as one of the most popular, albeit controversial, apps of our time. Every brand looking to make it big in the social world is now becoming increasingly involved in TikTok, and looking into its various trends to make their content stand out. After all, trends are what bring your account into the mainstream while also making it stand apart from all the noise on the infamous platform.
But how do you get your TikTok trends game right? We discuss all those details in this blog.
What are TikTok Trends?
Simply put, trends are the essentials behind making your account become part of the daily conversation on TikTok. And any brand that wants to engage with those trends will first need to understand them and then use them relevantly according to their audience to become part of users’ feeds and the overall TikTok community.
Jumping on TikTok trends can get you more engagement because they’re preferred by the platform’s algorithms and hence, end up getting more views. Furthermore, participating in TikTok trends is all about reaching your audience at a place that’s relatable and convenient for them, while also establishing a ‘cool’ image for your brand.
Types of TikTok Trends
How to Identify TikTok Trends?
1. Spend Time on the Platform
The easiest way of identifying TikTok trends is to spend time on the platform, scroll through your homepage, explore what’s happening in the Discover tab, and pay attention to everything you see and hear.
2. Focus on Music
If you scroll through the ‘For You’ page on TikTok, you’ll likely find the same song again and again. Why? Because TikTok is an app built for music, and these kinds of trends provide people with the opportunity to create their own remixes and interpretations of popular songs and sounds. And while individuals can use any music without any copyright concerns, the story is different for brands who may need to buy licenses before using any music on their own.
3. The Role of Pop Culture
TikTok is quick to get into current news and events and hence, trends are curated through these events. Right now, you might see a lot of trends focusing on the third wave of Covid-19 and other awareness-based posts. During the beginning of the pandemic, these trends were focused on handwashing and other SOPs. While this may not apply to every brand at all times, there are trends that fit with most brands when it comes to current events.
4. The Life Cycle of Trends
When it comes to it, you need to be aware of the life cycle of how long a trend is going to survive on the platform. You don’t want to be posting on trends that have become outdated now, do you? Some trends last a day, some others only a week, and some keep going for years on end. Hence, observing their running cycle is a good way to figure out which trend you should be using.
5. Look Outside the Box
All platforms are customized according to their algorithms reading your data and working to give you exactly what you like. Hence, you might end up missing out on a lot of trends because of the accurate job the algorithms do to minimize your feed due to your preferences. Therefore, it’s necessary that you search for topics outside your lane and discover different themes and topics to create your content on.
So this was your look into how you can identify TikTok trends and why they can be vital for your brand. Once you understand the importance and utilization of these trends, you will be able to create your own trends on the platform that will help you drive more engagement. So get out there and start creating your own relatable content on the app.