45 Terrific TikTok Facts

Sometime after its introduction in the Global market in 2016, TikTok became the new trending app among millennials and Gen-Z alike. So much so that in the first quarter of 2020, the App has been downloaded a record 315 million times! We discuss 45 terrific TikTok facts and figures below.

1. Monthly active users of TikTok go upto 518 million.
2. The app beats Facebook, Messenger, Snapchat, and Instagram when it comes to the number of downloads on the App Store and Google Play.
   
3. It has been downloaded approximately 2 billion times.
4. TikTok gained more users in a month than Instagram did in the entire year of 2019.
5. The app is used for 28-29 hours by each user per month.
6. Its monthly engagement rate is above 70%
7. Kids aged 4-15 spend 80 minutes on the app per day.
8. The app is available in 154 countries, and in 40 different languages.
9. It was the world’s second most downloaded app in 2019.
10. The app had a revenue growth of 784.2% from February 2019 to February 2020.
11. TikTok influencers can earn upto $200,000 per sponsored post.
    
12. TikTok drives approximately $50 million per quarter.
13. TikTok used to earn about $45,000 from India where 30% of the app’s total users existed.
    
14. When India banned TikTok, the platform lost $8 million in one week.
15. 28.56% users open the app daily.
16. Over $456 million have been used to purchase coins on TikTok.
17. Top 50 TikTok influencers have more followers than 16% of the World’s population.
18. TikTok is one of the top 5 social media platforms not owned by Facebook.
19. 1 million TikTok users have enabled their shopping carts on the app.
20. TikTok’s #RainDropChallenge has gained over 1 billion views.
21. About 80% of the app’s sessions come from Android users.
22. TikTok is reportedly paying $500 to influencers to join the app and start creating content – and its resulting in an insane amount of growth for the platform.
23. The top trending song on TikTok is also the top trending song on Spotify – showing the platform’s wide influence.
24. TikTok reported a record 104 million downloads in May/June 2020; an increase of 46% compared to the same time last year.
25. TikTok installs are up by 96% year-over-year.
26. The app has surpassed the likes of Pinterest, LinkedIn, Reddit, Snapchat, and Twitter when it comes to monthly active users.
27. Ads on TikTok cost between $20,000 – $200,000
28. TikTok ads allow sending users to your website, your page on the app store, or promote your hashtag.
29. Hashtag challenges on TikTok cost brands $100,000+
30. Bands can create stickers, AR lenses, and filters on TikTok that users can add in their videos.
31. TikTok is reportedly working on a new augmented reality ad format that will be available soon.
32. It took 200 days for the Chinese development team to develop TikTok (called Douyin in China)
33. Facebook’s ‘Lasso’ which is TikTok’s clone, has 250,000 downloads in the U.S as of last November. TikTok in the same timeline has gained 41 million downloads.
34. 60% TikTok users belong to Gen-Z.
35. 83% of users have posted videos.
36. Douyin (China’s name for TikTok) just hit 400 million users; most of their dance videos come from people above 60 years of age!
37. Its #TumbleWeedChallenge got 9 million views and 8,000 views from different users in one week.
38. About 66% of the users are below the age of 30.
39. The ByteDance company, developers of TikTok, have gained popularity and value due to the app and are now worth more than $88 billion.
40. By the end of November 2019, TikTok got more than 277 million downloads in India alone!
41. The #InMyFeelings challenge that started on Instagram gained 5 million views on TikTok compared to Instagram’s 1.7 million.
42. Covergirl’s sponsored TikTok hashtag generated 6.5 billion impressions.
43. TikTok has a TikTok Creator Marketplace that allows brands to search for creators that would best fit their requirements to get sponsored.
44. There are more female TikTok users in the U.S compared to male by a 2:1 ratio.
45. . 90% of Indian TikTok users are male.

These stats show the huge influence the platform has over social media. And it’s only going to get stronger until and unless a bigger gun is introduced, no sign of which can be seen as of right now! If you have more stats to add to the list, feel free to comment.