45 Terrific TikTok Facts
Sometime after its introduction in the Global market in 2016, TikTok became the new trending app among millennials and Gen-Z alike. So much so that in the first quarter of 2020, the App has been downloaded a record 315 million times! We discuss 45 terrific TikTok facts and figures below.
- Monthly active users of TikTok go upto 518 million.
- The app beats Facebook, Messenger, Snapchat, and Instagram when it comes to the number of downloads on the App Store and Google Play.
- It has been downloaded approximately 2 billion times.
- TikTok gained more users in a month than Instagram did in the entire year of 2019.
- The app is used for 28-29 hours by each user per month.
- Its monthly engagement rate is above 70%
- Kids aged 4-15 spend 80 minutes on the app per day.
- The app is available in 154 countries, and in 40 different languages.
- It was the world’s second most downloaded app in 2019.
- The app had a revenue growth of 784.2% from February 2019 to February 2020.
- TikTok influencers can earn upto $200,000 per sponsored post.
- TikTok drives approximately $50 million per quarter.
- TikTok used to earn about $45,000 from India where 30% of the app’s total users existed.
- When India banned TikTok, the platform lost $8 million in one week.
- 28.56% users open the app daily.
- Over $456 million have been used to purchase coins on TikTok.
- Top 50 TikTok influencers have more followers than 16% of the World’s population.
- TikTok is one of the top 5 social media platforms not owned by Facebook.
- 1 million TikTok users have enabled their shopping carts on the app.
- TikTok’s #RainDropChallenge has gained over 1 billion views.
- About 80% of the app’s sessions come from Android users.
- TikTok is reportedly paying $500 to influencers to join the app and start creating content – and its resulting in an insane amount of growth for the platform.
- The top trending song on TikTok is also the top trending song on Spotify – showing the platform’s wide influence.
- TikTok reported a record 104 million downloads in May/June 2020; an increase of 46% compared to the same time last year.
- TikTok installs are up by 96% year-over-year.
- The app has surpassed the likes of Pinterest, LinkedIn, Reddit, Snapchat, and Twitter when it comes to monthly active users.
- Ads on TikTok cost between $20,000 – $200,000
- TikTok ads allow sending users to your website, your page on the app store, or promote your hashtag.
- Hashtag challenges on TikTok cost brands $100,000+
- Bands can create stickers, AR lenses, and filters on TikTok that users can add in their videos.
- TikTok is reportedly working on a new augmented reality ad format that will be available soon.
- It took 200 days for the Chinese development team to develop TikTok (called Douyin in China)
- Facebook’s ‘Lasso’ which is TikTok’s clone, has 250,000 downloads in the U.S as of last November. TikTok in the same timeline has gained 41 million downloads.
- 60% TikTok users belong to Gen-Z.
- 83% of users have posted videos.
- Douyin (China’s name for TikTok) just hit 400 million users; most of their dance videos come from people above 60 years of age!
- Its #TumbleWeedChallenge got 9 million views and 8,000 views from different users in one week.
- About 66% of the users are below the age of 30.
- The ByteDance company, developers of TikTok, have gained popularity and value due to the app and are now worth more than $88 billion.
- By the end of November 2019, TikTok got more than 277 million downloads in India alone!
- The #InMyFeelings challenge that started on Instagram gained 5 million views on TikTok compared to Instagram’s 1.7 million.
- Covergirl’s sponsored TikTok hashtag generated 6.5 billion impressions.
- TikTok has a TikTok Creator Marketplace that allows brands to search for creators that would best fit their requirements to get sponsored.
- There are more female TikTok users in the U.S compared to male by a 2:1 ratio.
- . 90% of Indian TikTok users are male.
These stats show the huge influence the platform has over social media. And it’s only going to get stronger until and unless a bigger gun is introduced, no sign of which can be seen as of right now! If you have more stats to add to the list, feel free to comment.