Creating a marketing portfolio is a great way to highlight and showcase the work you’ve done as a marketer or creator. This won’t only make it easier for you to land more freelance contracts, but also it’ll be one single place where all your work can easily be accessible to future employers and an overall audience that might learn something through your experience. This will save you the time and effort that goes into typing huge emails and experience letters about your work.
Why you need a Marketing Portfolio
As we’ve already discussed, a marketing portfolio helps make all of your best work accessible through one profile where your future potential employers and audience can easily look through your content. But remember, it’s not a one-stop resume, rather a social profile. Meaning it’s more about showing off all the skills and experiences you have instead of just posting all of your work at once.
Most influencer marketing, or blogging, starts with people first making a profile website and posting their works to attract the audience’s attention. So if you’re looking to be a social media influencer, this is one more reason why you need a marketing portfolio in order to create your credibility among the audience and inspire people to follow your work.
What to include in a Marketing Portfolio
You need to include the following things in your marketing portfolio:
- Short Bio
- Contact Details
- Samples of or Links to Your Best Work
- Call to Action
These are just the basics of what should go into your marketing portfolio. You also need to come up with content that’s more original and unique compared to your competitors in order to provide better details to your audience, be more credible, and give a better experience to everyone who views your profile. This can include testimonials, your mission and vision for having created a portfolio, long-form content based on one of your works describing the process that went into doing it, and what inspires you to do the work that you do.
Marketing Portfolio Content Ideas
Content and copywriters can easily make a portfolio around their best content works including copies, blogs, SEO tips and tricks that worked for you, guides for aspiring writers, and test copies for your favorite brands.
As a media buyer, you need to showcase all of your successes as well as your failures to establish trust and credibility among your audience. Host webinars, have live Q&A sessions, engage your audience and make sure you’re answering all their queries to make a better impact.
As a designer, you may have fun bringing your work to the audience’s attention, but make sure you also highlight the design process that goes into its completion. Moreover, you can also showcase your own personal design ideas for your favorite brands and their products.
Business Development Portfolio
Being a business developer, your biggest emphasis needs to be on the art of communication, either with your clients, team members, or other people in your industry. Share communication tips, testimonials, and BTS videos of you in action, etc.
As a software developer, you can easily showcase all your best ideas in front of the audience in the form of mock-ups, etc. to highlight what you’re capable of bringing to the table that most other developers overlook. You can also share stories of your failures and experimentation, describing what eventually led to your growth in the competitive industry you’re a part of.
SEO Expert’s Portfolio
As an SEO expert, you need to highlight the content and search engine tips and tricks that have worked to get your website or brand on top of search results. But also, make sure you are ranking on top of search engines to add just that bit of extra credibility to the expertise you’re trying to showcase.
These were our suggestions for how you can create a marketing portfolio of your skills and personal brand, depending on your area of expertise in this field. Want to know more? Check out this list of content ideas for photographers.