On October 9th, 2020, Pakistan became the latest in a line of countries that banned the famous Chinese app, TikTok. The news was met with a lot of disappointment from those who love the platform or use it to expand their Read More


What is LinkedIn? LinkedIn is an employment-oriented American platform and is the largest professional network in the world of the internet. It was launched on 5th May 2003, mainly used to find the right job, create professional relations, and learn skills Read More


If you’re on Instagram, then you might know what hashtags are. Previously, using them was like a piece of cake. You could just plug-in a few random hashtags and see the results in the form of likes and comments. Read More




Social Media. A term that every household, no matter in which part of the world, is fully aware of. Humans evolved from the stone-age to the middle-age, the industrial revolution, the scientific revolution, and now is in the middle of Read More




You just started a new business and need to generate leads but taking a solely organic approach isn’t working for you? Maybe it’s time you start investing in running social media ads. This will help new shoppers and Read More



Have you ever sat in front of a client and thought about the lunch waiting for you in the break room while you keep circling back to the same argument in the meeting? Same. But a little known fact is Read More




Two strong contenders, both with powerful ad platforms, Google and Facebook are the top choices for advertisers across the globe. But what if you have one platform to choose, a limited budget to spend and a client who needs answers? Read More



Social media is a trap! That’s right. Once you’re on it, you can never leave. Even if you muster up the courage to delete your social app, the dark side of social media will make sure your data Read More




Twitter, just like any other social media platform, was created to make connecting with people easier on a global level. And it has done so accurately ever since its introduction to social media, with more than 330 million users worldwide.You Read More




Reach and impressions are two very important metrics digital marketers use to analyze the success or failure of their digital marketing strategy. But for a lot of newbies, both of these terms may seem confusing as both measures almost the Read More