Ramadan, the holiest month of the Islamic calendar, is also the biggest marketing season around the globe, but especially in the Middle Eastern and Asian Pacific regions. It is the time of the year when Muslims around the world practice Read More
A pandemic has hit the world, by which millions of people are affected globally. You can’t step out of the house, at least not without your very important buddies: your face mask and sanitizer. You can’t shake hands Read More
If you are an avid Instagram user, you must have come across some accounts that look so disorganized, it’s difficult to pinpoint what exactly they are about, which generally feels displeasing. You must also have come across accounts that Read More
Instagram, being primarily a visual platform, is a hub of talented photographers. Not only is it the most easily accessible and preferred platform by photographers to showcase their work and build clientele, but it also offers a great opportunity for Read More
With 3 billion active users Facebook is one of the largest social media platforms. It’s quite frankly a goldmine for brands since it consists of a huge community, but when you are trying to connect with your audience for the Read More
Social media platforms are almost constantly updated for better user experiences, well at least that’s what the platforms intend to do, but often those updates can further decrease engagement for social media marketers and up-and-coming creators. According to SproutSocial, 80% Read More
It’s not news to us that stories are a big deal on Instagram. Instagram just took that feature from Snapchat and made the stories its own. It has become an essential marketing tactic since its release, with constant updates Read More
A few days into 2021, one of the biggest communication platforms, WhatsApp, started to face severe backlash from the audience regarding a new policy that would allow the messaging app to share user data with its parent platform i.e. Facebook. Read More
With 2.5 million monthly users, Facebook is the number one social media platform. All the more reason for businesses to improve their reach on it. But recently it has started to get a lot of heat from brands because it’s Read More
Businesses these days spend 12 percent of their annual revenue on marketing efforts. That is because a marketing strategy that is thoroughly planned is essential for gaining benefits beyond the marketing department. In today’s world, marketers need to be proactive Read More
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