You just started a new business and need to generate leads but taking a solely organic approach isn’t working for you? Maybe it’s time you start investing in running social media ads. This will help new shoppers and Read More
Often, when someone starts working on a new goal or objective, they speak of how something or someone motivated them to do so. Motivation is that initial push you need to begin working on a task or a project. But Read More
Two strong contenders, both with powerful ad platforms, Google and Facebook are the top choices for advertisers across the globe. But what if you have one platform to choose, a limited budget to spend and a client who needs answers? Read More
Content is a great ally for marketers, but in a world of constantly saturating content strategies, you need to stand out, for which you need all the help you can get. Thus, we’ve made a list of five tools Read More
Email marketing is an age-old technique where businesses send commercial emails to their customers in order to generate leads and sales for their brand. A proven-for-success strategy, email marketing can be a good way for businesses to connect one-on-one with Read More
Reach and impressions are two very important metrics digital marketers use to analyze the success or failure of their digital marketing strategy. But for a lot of newbies, both of these terms may seem confusing as both measures almost the Read More
We live in the age of digital marketing, and given that fact, every brand and institution are optimizing their marketing strategy to get their voice and message heard across their audience. And this includes educational institutes. But even in this Read More
In May 2020, Google announced updates done to its search engine algorithm. These algorithms are complex which use a specific set of data to retrieve the best possible results for a query. Google keeps changing its search engine algorithms to keep Read More
Instagram is growing exponentially as we speak! Lately, the app has been on a roll while introducing new features that can help businesses and creators grow their brands and connect with their customers through quality content. Let’s take a Read More
#Hashtags, the staple food for modern marketing. Why am I calling it a staple? Because that’s the most appropriate description to explain the role Hashtags play on modern digital marketing platforms. They’re often not given their due share Read More