When you work in the creative field, you are required to come up with unique ways to present ideas and messages to lure the audience. With such a huge emphasis put on creativity, all of us are bound to get Read More
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Storytelling is one of the major strategies used by brands to get their message across to their audience. It’s how they tap the audience’s empathy and make them feel what the brands want them to feel. When brands Read More
As times change, so do marketing tactics and approaches. Today, we live in the world of influencer marketing; a growing trend that has made brands work more easily with people. To make influencer marketing work for them, brands apply a Read More
Psychology and Marketing go a lot similarly than people care to realize. If you don’t have appropriate know-how of what your customers believe and how they behave, then what’s the point of making all those planned strategies? To Read More
Content writing isn’t an exact science. While it’s a widely preferred career or freelance choice, it’s still quite tricky to do right. Writing blogs and articles is not exactly an easy task even if it looks like Read More
One of the things I love most about football is how brands come up to create amazing new ads, including all the stars you could think of becoming part of one team and fighting for glory; the biggest dream of Read More
Previously, adverts were done with the idea of just promoting the brand in the most convenient ways to make them look respectful and worthy in the eyes of people. But with generational changes, unconventional ads became a new possibility for Read More
We study from a young age about how people differ according to the dominance their left or right brains have over their thinking. Psychologists have since long believed that people with dominant right brains tend to be more creative, imaginative, Read More
When you start a blog or a brand website, you need to attract your audience with means other than just informing everyone about your product. This attraction can be developed through visual content marketing. Visuals are essential to make your Read More
Stories are a prevalent part of one’s personality throughout a lifetime. And the same rings true for a brand’s lifetime. While dull lectures make one fall asleep, stories drive people to action. It’s a means for every Read More
