12 Do’s And Don’ts Of Search Engine Optimization

In today’s era, if you want your business to be successful then you surely need a website to go online. And according to Law Firm Website Design,  after creating your website you need to do a lot of internet marketing and promotion work to make it visible in search engines. If you’ve ever heard about Search Engine Optimization then its the technique used to assist websites to have better rankings on Search engine results pages (SERP), so it becomes easier for your customers to find your brand through online searches.

However, if you want to rank higher or wish to maintain your ranking, you need to optimize your website continuously – check out Web 20 Ranker for further details on SEO techniques. Moreover, search engine algorithms are rapidly changing, the SEO techniques you are implementing today are not necessarily going to stay relevant tomorrow. So, you need to continuously update yourself related to the latest SEO trends and techniques. To help you out, here are 12 Do’s and Don’ts of Search Engine Optimization which are very important to consider while optimizing a website and executing SEO strategy:

1. Do: Incorporate Relevant Keywords for the Page:

Analyze/research keywords that are relevant to the page and adjust those keywords in the page title, Meta description, and body content. Don’t insert keywords forcibly, otherwise, it will harm your SEO. Here is some advice you can get from SEO experts for the betterment of your site.

2. Do: Write and Optimize Content Around Keywords:

You might have heard “Content is King”, but why is it so? Because relevant, engaging, and keyword-optimized content can greatly assist your website to appear higher into search engines while poor content quality may do vice versa. The first thing to consider is that the Meta title (page title) fully relates to your web page body content and the most appropriate keyword is adjusted in it. You can say that a meta title is like the cover page heading of your webpage that summarizes its book idea in one line. Suggested Meta title should be between 50 to 60 characters and not less than 30 characters, if the title exceeds the character limit then Google cuts your title short.

The next thing to consider while writing web content is the Meta description. The suggested content length of Meta description is between 130 to 150 characters and should have relevant keywords in it so the search engine bots can easily know about the relevance to your webpage.

The last and most important to talk about is the body of text; make sure that your content is simple to read as well as specific to the relevant topic. Additionally, stay away from adding unnecessary and irrelevant information because this won’t help your website SEO. Start using multi-purpose SEO software if you need to keep track of your sites’ SEO rankings. Add relevant keywords and don’t repeat the same keyword again and again, instead, it is a suggestion to use different keyword variations.

3. Do: Add Relevant Internal and External Links:

While optimizing the webpage, ensure to add relevant internal and external links into your content. This will help to improve website user experience and can be beneficial for your website SEO. On the other hand, don’t add too many links because it looks spammy and can harm your SEO. In short, give priority to quality over quantity. Additionally, make sure while internally linking links on the anchor text/keyword that you wish to rank for, and only link to the web page once because having multiple links to the similar webpage won’t help your website SEO and probably this will harm it.

However, several recent studies have shown that relevant external linking into the webpage can greatly help your SEO, additionally, make sure that open links in a new tab, so you don’t lose direct users away from your website.

4. Do: Image Optimization:

Within a media section on your website, add relevant image alt tag text and a short description of the images. This will help search engines to understand more about your web page content and give your page better ranking into search engines. Most SEO experts tend to add long-tail keywords to an image. Additionally, if you find any heavy images then compress the image and reload it into the website.

5. Do: Submit Website on Google My Business Page and Other Online Directories:

Listing is crucial to the Google MyBusiness page and to other online directories. This will help your website to index and get ranking within the major search engines.

6. Do: Improve Website Page Speed:

Check your website page speed score from gtmetrix.com and developers.google.com/speed/pagespeed/insights/, if you have a low website page speed score then try to improve through solving technical issues. Your development team can greatly help you in it.

7. Do: Mobile Responsive Website:

If your website is not mobile responsive then you’re in trouble because Google will give favor to those sites which are mobile-friendly and responsive as they provide a better user experience. Also, make sure while working on the website that you have buttons and links that are easily clickable on the screen size of mobiles, tablets, etc.

8. DO: Disavow Poor Quality Inbound Links:

Quality third party site inbound links pointing to your website are important for getting higher search rankings into a search engine, but if poor quality websites are linking to your website pages then your website may be penalized by search engines. For getting good SEO benefits you need to disavow harmful links pointing to your website. You can disavow poor inbound links from Google Search Console. Through this, you will give a message to search engines to not take account of those links when determining the search engine ranking.

9. Don’t: Copy External Content

Nowadays, search engines are smarter than before, if you use someone else’s content, it can easily be identified by search engine bots and you can be penalized. The search engine will give favor to original and unique content along with the help of pushing your website rankings upwards. Moreover, it’s a suggestion to update refresh and SEO friendly content regularly whether in terms of blog posts, page content, or others. This will help your website to rank better.

10. Don’t: Overuse Keywords

When it comes to keyword usage, there are some parameters/rules that need to be followed while adjusting keywords into your content. In the past, SEO professionals (click here for local seo training) didn’t care about maintaining the keyword density into content, but now if you forcibly added unnecessary keywords for quick rankings then search engine bots can easily identify as spam and give negative ranking to your webpage. So, naturally use relevant keywords in content and don’t spam.

11. Don’t: Get PBN and Spammy Backlinks

Don’t get links from private blog networks or backlinks from spammy sites. This way you can increase your website search engine rankings but this happiness only for a few weeks. Additionally, whenever search bots identify this spam, you will be badly penalized. So, avoid PBN and other spammy links with all costs.

12. Don’t: Cloaking / Spam

Search engines revalue those websites that use cloaking techniques or any type of spam for getting quick search rankings. So don’t go for this practice as it can bring more harm to your website than you expect.

Hope you like this article. I just discussed a few points above, whereas there is a long list of do’s and don’ts of search engine optimization, which I will discuss in my upcoming articles.