Airlift Pakistan, an up-and-coming start-up, has faced many problems, especially once the pandemic hit. But currently, the e-commerce start-up is trying to make it as a business giant through mega funding. The company currently operates its services of quick commerce Read More
Working from home isn’t something new, but ever since the pandemic, many jobs have depended on telecommuting for the first time, and many people experienced a regular work from home schedule for the first time. The work that previously Read More
Marketing one’s product or service might seem like a piece of cake, but it actually requires a lot of research and trial runs to end up being considered as a successful campaign through the reaction of the brand’s Read More
COVID-19 will go down in history as one of the largest eras of health and economic crisis. But during this pandemic, a lot of businesses have found new and innovative ways to create products while also factoring in the health Read More
Brands train themselves for crisis management and have multiple mechanisms to create appropriate ads and campaigns at times of crisis, but COVID-19 was a first for all; even big companies and brands which are perceptive and quick-thinking when it comes Read More
The year 2020 has been depressing for a lot of people. There have been a major part of the global population that ended up losing their jobs, not to mention the fear of the pandemic and trying to deal with all Read More
We live in a world that encourages emotional connections. And this connection occurs through a story that makes people relate with each other. What’s more, is that hearing relatable stories releases hormones in our bodies that change our mood Read More
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