Social media management (also called online presence management), is the process of presenting your online existence, either personally or professionally. It includes all digital marketing activities like web design, blogging, SEO, social media, PPC marketing, etc. It also includes relationship-building on social media platforms to make connections with your customers or other entrepreneurs.
Social Media Management software
Social media is a very powerful tool for raising your new business or to make awareness of your existing business among the people. Social media management tools can help you do all your business marketing tasks very efficiently and effectively. You can use these types of software to post on your social media accounts very quickly. Other than that, it can help you manage different activities and enable you to improve control, analytics, automation, etc.
Sprout Social is a software for social media management and optimization. It provides a platform for brands and agencies to manage their publishing, analytics, engagements, etc. It can help you create strong relations on social platforms.
Hootsuite is an all-in-one social media management software that helps you to manage your social accounts with ease. It covers all your management needs and is compatible with 20+ social media networks. It helps you to schedule your posts, measure your ROI, and do much more.
Sprout Social Vs. Hootsuite
Sprout Social and Hootsuite both are famous platforms for social media management. Hootsuite helps you create social connections on a large scale. You can manage social accounts easily and do multiple social media tasks by using it. It’s the most popular and functioned social media management tool, having so many functionalities. Sprout Social is also used to manage your social activities. It’s a hub for social media publishing, analytics, engagement, and different other tasks. It was created to help businesses to communicate with their customers more freely. Following are some differences that will let you know which one’s suitable for your business.
Sprout Social is designed in a way that it gives a significant look, it’s easy to operate, and provides a great user interface.
Because of its features, Hootsuite doesn’t pay more attention to the looks of the software. The view isn’t too bad but is second to Sprout Social’s design.
Sprout Social’s pricing is high compared to Hootsuite’s packages. It’s less affordable for people who run small businesses. Large-scale businesses that require a good UI as the priority can go for Sprout Social.
Hootsuite provides you with more functionality and at low rates. The major benefit is that it also provides a free version that you can use without paying a single penny. Hootsuite is suitable for both small and large businesses.
Sprout Social is very easy-to-use and provides you with simplicity and comfort to work. It’s very difficult to make publishing mistakes and posting on the wrong pages or accounts. The organization is very nice and you’ll prefer to use it.
Hootsuite is complex to use as there are a lot of functions, from tabs to drop-downs, to use. Therefore, organizing is kind of difficult in the tool and you’ve to be very careful when performing your tasks.
4) Account Management
Sprout Social operates many social accounts, almost all your required ones. But in comparison, the amount of platforms it integrates with is less than the number of Hootsuite’s integrations.
Hootsuite integrates with almost 20+ different platforms including your Instagram, Facebook, LinkedIn, Twitter, YouTube, and Pinterest accounts.
5) Customer Support
Customer support means a lot. Some sources prefer Sprout Social for better customer support and dealing.
Hootsuite also provides excellent customer support, but because of more users, sometimes it’s difficult to pay proper attention to everyone’s matter.
These are some differences between Sprout Social Vs. Hootsuite. Both the social media management softwares are great, but what you choose depends upon your work requirements and understanding.