A To Z Of 2020’s Top Apps & Tools

Digital is the new cool, and most brands have started taking the digital way out to streamline their operations, creativity, and communication. This has increased demand for digital apps tenfold, and almost every week you hear of a hundred new apps and tools that are introduced to enhance your digital experience in more convenient ways. How many apps are you really going to go through to get what you need to implement your strategies? To make your job easier, we’ve come up with an A-Z of 2020’s top apps and tools that will make your job of choosing the right app for your team much easier. Take a look at the list below



You’ve got a lot of tasks and don’t know how to organize them? Or is your team unable to keep track of the work assigned to them? Asana is the answer to your disorganization woes. A task management app, Asana lets you manage your work calendar, keeps your projects and subprojects aligned, and lets you manage workload among your team.


It’s 2020 and Instagram still doesn’t allow third-party posting? That’s alright because Buffer can help. The app helps you save your posts as per your content calendar, and sends you posting reminders when on the day the posts are supposed to go live. It’s the next best thing to actual scheduling on the app. And not only that, but it can also be linked to your other social accounts, making it easier to schedule your calendar through a single app.


Canva is a design amateur’s best friend. A graphic design app, Canva features pre-made templates of posts and videos of various sizes, which can then be used by users to create social media content for their platforms. It’s easy to use, free to most extent, and can easily let you create interactive designs for your marketing channels without going through the hassle of coordinating with a designer every time.


Dropbox is a cloud storage app that stores all your documents with ease so that you can access them from all your devices without breaking a sweat. This system is designed to store your files automatically after you upload them. With this tool, you no longer have to worry about losing important documents only because you forgot to click that all-important ‘save’ button.


An app designed to take notes, organize tasks, manage them, and archive. Evernote allows users to create notes that can be texts, drawings, photographs and saved web content. This app lets you keep track of all your projects, whether big or small. You can easily plan, manage, and keep records of projects even when offline.


Facebook has easily established itself as one of the veto powers in the world of digital marketing. Being one of the top apps used by business owners, it has gradually built an empire for itself with the Facebook app, Pages Manager, and Ads Manager – three apps that encompass communication, marketing, and multiple other benefits for small and large business owners.


Grammarly is your friendly grammar nazi friend who’s always monitoring what you write on the Internet. It proofreads, identifies your tone, and helps you streamline business communication and content with only a few simple steps. It goes beyond grammar to improve your writing skills, and is a great addition to every workspace.


Hootsuite is a one-stop social media management dashboard where you can link your accounts, manage your calendars, track the progress of your channels, and create reports for when your clients are being finicky. It also helps monitor conversations about your brand or niche on social media, making it one of the most powerful SMM tools for marketers.


A top influencer platform and a winning visual experience app, Instagram is used by 26.9 million people across the world, and the numbers are growing! The app is more sophisticated than Facebook, which makes it an advertisers dream placement, and its easy to use interface and microblogging features have helped millions of bloggers establish their brands on the channel.

Jot Forms

Jot Forms is the more effective stepbrother of Google Forms. Stepbrother because it is yet another lead form building software, making it part of the same family as Google Forms. And effective because it not only allows you to create said forms, but also enables auto-email setups, third party tool integrations with Zapier, Google Sheets, and more, and also allows you to select from over 7000 different form templates, making life easier for you as a marketer.


Fun, engaging, entertaining – Kahoot! is all three of these and more. A game-based learning platform, this app allows you to create multiplayer quizzes and games which can be used as a player app for training, classrooms, team activities, and more.


If you’re not aware of how LinkedIn works by this time, you really need to assess your business networking skills. That may be a bit of an exaggeration, but LinkedIn is so powerful that if you’re not using it to your advantage to build your career or your business network, then you’re probably lacking on that front. That being said, LinkedIn is 2020’s largest professional social media platform with over 250 million subscribers. Are you one of them?


Kale Limp, JailBlimp, Veil Hymn, Snail Primp; we’re not speaking gibberish, we’re just listing down the names MailChimp has associated itself with. An email marketing platform that offers brands solutions to grow their brand, MailChimp is probably one of the more fun brands out there. Easy to navigate and use, it offers a great way to create campaigns for small and large businesses alike.


A web version of Microsoft Office, OneDrive is a file hosting and synchronization service. It’s Microsoft’s version of a cloud storage service that allows you to access and edit all of your files and documents from any of your devices.


Payoneer is an online payment portal that allows digital money transfer and other such payment services to individuals and brands. Why is it one of our top picks for 2020? Because in the world of freelancing and remote work, Payoneer makes it easy for people to establish their financial streams without having to deal with physical banking processes or financial procedures


Quora isn’t a new name in digital, but it’s surely one of the best. A community platform that can be called a more productive version of Yahoo! Questions, Quora allows you to collect information, develop understanding, and even build social links for your brand or website. You can even build your profile on this app and establish yourself as a knowledge guru in your niche.


Reddit is a social news aggregation, web content rating and discussion website. It’s built as a network of communities for you to be a part of, connecting people all across the globe based on their interests and dislikes. You can post content on the platform in the form of texts, links, or images that are then upvoted or downvoted by members.

Sprout Social

In all honesty, we really do think that posting creatives on social media can be a pain, and that’s why we’ve shortlisted not one, but multiple different SMM management apps and Sprout Social is one of them. Like Hootsuite, Sprout Social also offers social media integration, monitoring, analysis, and reporting through its very interactive dashboard, and can actually increase your team’s productivity with its easy to manage features.


Love it or hate it, TikTok is an app that’s here to stay. The creativity that people put into their TikTok videos is not only fascinating but also offers insight over what kind of content can make you go viral and what topics are trending in Pakistan. Not only that, but TikTok is slowly taking over the influencer landscape. It’s the rage, especially among Gen Z, and if you want to get your point across to that demographic, you should be considering TikTok influencers for a partnership or collab.


Udemy is an online learning platform for professionals and adults. It offers a series of high-quality on-demand courses for people to learn from so that they can grow their businesses further. It’s your path to kick-starting your entrepreneurship career.


Allows you to create dialogue discussions on their videos. Choose from their uploads, a video from YouTube, or upload something of yours. And you can create discussions around it with users of different communities.

WhatsApp for Business

WhatsApp is one of the world’s top communication apps, and being part of the Facebook family, it makes sense that it would have a business counterpart as well. But there’s nothing wrong with that. Being one of the most used and more importantly, most understood apps in all age demographics, WhatsApp has made communication easy (just ask our family group), and now that you can communicate with brands, its value has increased tenfold. WhatsApp for Business even allows page or website integration, making communication with your audience easier, more streamlined, and trackable to a great extent.


This is an app built specifically to support small businesses to keep track of their finances. It’s a cloud-based software platform that allows medium and small-scale businesses to track their inventory, sales, and purchases.


The biggest video content platform in the World, YouTube is the online video-sharing platform you need to be on, especially if you want people to see your visual content. Watch, upload, and share videos for free on the platform to build your own community and reach potential future audiences.


Last but not least – Zoom. An app that’s not only helped management teams keep their sanity intact, but it has also led to multiple funny work-from-home “accidents” that serve as comic relief in this hellish year. The app’s usage rose by 67% in 2020 and has kept growing to become one of the top preferred apps of marketers, educators, trainers, and entertainers in 2020.

What did you think about this list? Have we missed any app? Let us know in the comments below!

Zainab Abdul Rehman

Content and strategy specialist with a head full of ideas that I never get time to execute.

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