6 Ways You Can Optimize Your Social Media

When it comes to expanding your brand or personal profile, the use of social media marketing strategies can do wonders to reach your targeted audience. As the need for digital marketing increases with time, the use of the latest marketing strategies also increases, which is why you need to be prepared to opt for multiple strategies that can help you grow and communicate with your audience.

Your engagement and conversion rate on your social media can impact your ability to start and maintain meaningful dialogues between your product and your audience. It takes a lot of practice and requires just the right amount of human touch and relevance. But to help you further, we have outlined 6 basic tips through which you can optimize your social media channels.

1. Visualize Your Content:

As our brains are predominantly visual, using images and videos to convey our message makes a better impact on the audience. Visual tools are a major key to boosting your overall content. Research shows that using images increases engagement on Tweets 150x.

Photos and videos increase brand credibility, attention, and conversions on your content, resulting in an increased ROI for your brand.

2. Brand Story:

Make sure to align your brand story into your strategies for optimizing your social media. The better an understanding your followers have of your brand and its history, the more it will aid in building trust between you and your audience. Divide your story and your inspiration to start your brand, and highlight the struggles you faced to reach where you are now into chapters. Keep your followers intrigued by sharing this story in a series of Twitter threads or grids when it comes to Instagram or long-form posts when it comes to Facebook and LinkedIn.

Moreover, you can keep your audience involved in your activities by sharing pictures of events you hold regarding your brand and sharing behind the scene photos and videos. Your following will always love to see the human side of your brand as it will create relatability between you and them.

3. Optimize Your Profile

When it comes to social media platforms like Facebook, Instagram, or Twitter, optimizing your profile makes your brand more engaging for the audience you’re trying to attract.

Having an accurate and strong profile builds authenticity among your audience and makes your brand’s presence stronger. There are 3 things you need to keep in mind to optimize your profile:

• Your profile picture needs to be the logo of your company or a clear headshot of you if you’re a freelancer or social media personality.
• Use the name of your brand as your username. You can use a few different software to search whether your brand’s name is available so that you can create a username that’s as easier to look for in case the brand name isn’t available. An accurate username makes it easier for people to find your profile and saves them the hassle of searching endlessly and not getting the result.
• Lastly, a relevant and to-the-point bio to describe what it is your brand does so that your target audience isn’t misled.

4. Plan Out Your Posting Schedule

When you should post on your profile differs according to the audience you’re targeting. You need to make sure you’re posting at a time when a maximum number of your audience has a probability of seeing your posts.

One way for you to check which is the most appropriate time for you to post is to check your page’s insights on the social media platform you’re using e.g. Facebook/Twitter/Instagram. The time when most of your audience engages with your posts is the time you should be creating most of your posts to increase leads.

5. Use Emotions to Get Responses

One of your major tools to engage any audience is the use of emotions in your posts. The more emotionally charged the content, the more focus your brain provides to it to elicit a response. To do so, empathize with your audience’s needs, and create content in such a way that it triggers your audience’s emotions. After all, no one knows your audience better than you.

But remember: don’t overdo it. The strength rather than the type of emotion does the job. Your content doesn’t require necessarily to be funny or sad, but its intensity is what will determine the action your audience will take.

6. Engage in Latest Trends

Make your content more engaging by talking about the latest trends and issues relevant to your brand. A majority of users express that they use social media mostly to speak about specific issues and trends regarding brands. To gain your audience’s attention, use the most relevant and trending hashtags according to your content so that more people reach you and comment, like or reshare your posts, helping you generate better leads.

Optimizing your Social Media is an effective way to generate leads across all social media platforms for your brand. It’s a process that requires your utmost attention, creating unavoidable content, and practising the latest forms of consumer psychology. But once you ace these strategies, the results are well worth your time.