Mailchimp Vs Constant Contact – 4 Major Differences

Good email marketing is a major goal for every company. You need to be accurate while also avoiding sending broken links. There are a lot of email marketing tools available. And when it comes down to choosing one, you will feel more overwhelmed than relieved for the huge amount of options. But when it comes down to it, Mailchimp and Constant Contact are what every company would suggest using. They’re both two of the most popular email marketing software providers. Keeping in mind that you can only choose one of the two email marketing tools, we have come up with a list of major differences between the two. This way you can easily find the choice that fits with your goals.

Mailchimp

Mailchimp is for everyone, from amateurs who have never sent an email to experts in the industry. It has a modern user interface, personalized tutorials, and a fast setup process. It’s ideal for running all kind of campaigns whether simple or complex, and it provides analytics accurately which make it easier for you to optimize performance and drive revenue.

Constant Contact

A perfect alternative to Mailchimp, Constant Contact is for every kind of user. Whether you’re just beginning out on email marketing or already have an established industry. The tool offers a personalized process of setting up, meaning you can choose the features you need by yourself. The only problem with the software is its high prices, which make it too expensive compared to competitors and for small businesses or companies with limited budgets.

Mailchimp vs Constant Contact – 4 Major Differences

There is a reason why both these email marketing tools stand out from the rest. So it’s obvious that their features will be similar to each other. When it comes to differentiating between the two, we are not going to focus on their success but rather the details which make them better (or worse) for generating revenue for your brand and keeping your subscribers happy and content.

1. Automation

You send an email to your subscribers, and you want to follow up on those but you can’t do everything manually even if you didn’t have a busy schedule. With email automation, this is easily possible. This means that when a recipient clicks on specific links given in your email, they will receive follow-up emails without you having to do a thing. Mailchimp allows you to set up triggers for when someone clicks on certain links in your mails, purchase something from your website or even abandon their cart at your shop. This allows you to send tailored emails based on the user’s recent activities. Constant Contact doesn’t have as flexible automation features as Mailchimp, but it does allow you to set up responders that are sent after a form is filled by your audience, and lead nurturing campaigns i.e. mails sent through a predetermined timeline.

But keep in mind that none of these two tools allow you to generate data the way Hubspot or other such software. Although if you need just a basic automation tool, Mailchimp does more than is required and hence is preferable.

2. Reports and Analysis

Both platforms include features that report on clickthrough, bounce, and open rates and other metrics you need to know about. Mailchimp takes it a step further by reporting on the industry, contact list, top locations, and which email links are clicked most.

A little secret you must know about though is that Constant Contact can mislead you in reporting. They report clicks based on opens while Mailchimp reports click based on successful deliveries. Hence, Mailchimp reports the successful overall performance of an email while Constant Contact reports only the success within an email. This again shows a win for Mailchimp.

3. Integration

The answer to your query on whether your email marketing software will work with your third-party apps or not is a simple matter of Yes or No. Mailchimp has 700+ integration capabilities whereas Constant Contact has 200+. This is mainly because Constant Contact offers a variety of built-in tools like surveys etc. And they can work with big names like WordPress etc.

But looking at the variety of integrations offered by Mailchimp, they’re ahead of Constant Contact here.

4. Cost

Constant Contact is free for the first 60 days before the trial period expires and you’re expected to pay. You have two options: Email or Email Plus. Email Plus has all the automation, reporting, survey, and coupon capabilities. It starts at $45 and Email starts at $20, and how the price increases, depends on your list.

Mailchimp has a forever free feature that allows you to do the basic email marketing you need; it can distribute up to 12000 emails a month to 2000 subscribers. While the free plan looks ideal, it doesn’t include advanced features like automation and detailed reporting. The paid feature starts at $55, whereas to get company-level features you will have to pay an additional $195 per month. But with the high-quality features provided by Mailchimp, this cost is well worth the results you will get in return.

And hence, Mailchimp takes the cake when it comes to cost as well!

These are the major differences you need to keep in mind when choosing an email marketing tool to work for your company. You can’t just get swayed by what you read, you have to choose a tool that, even if you spend money on, you won’t end up regretting it. Both these tools are designed to boost your email campaigns which will in-turn boost traffic, generate leads, and progress to the overall success of your strategies.