Cognitive dissonance is the state of mind where you’re conflicted to choose between two similar products with slightly different features. It’s a state many customers find themselves in, and it’s what many brands strategize on to increase Read More
Tags : purchase behavior
As times change, so do marketing tactics and approaches. Today, we live in the world of influencer marketing; a growing trend that has made brands work more easily with people. To make influencer marketing work for them, brands apply a Read More