Apple’s Purple Smartphone – The Story Behind It!

Apple has a unique way of making its latest releases feel way more exciting than they might actually be. The recent trend of changes in its iPhone’s colors is a new way to hype up new users. Here is all you need to know about the purple iPhone 12:

1. It’s purple

Honestly, this blog should end here. I, someone who has always used android, and will keep using android for the foreseeable future, do not understand the big fuss about buying a purple iPhone. Maybe an iPhone user should be writing this? Too late. So, basically, Apple subtly brings new variations to the latest iPhone’s colors, making it more interesting for its users and connoisseurs to be able to identify who’s using which version just with the help of the color of the iPhone. These changes are brought about on an annual basis. So anyone with the purple iPhone 12 right now might feel like the king of the (Apple) world as they’re carrying the latest version.

As everyone might already know, the purple is more like lavender, with cooler than warmer tones. The color does look really pretty and aesthetically pleasing, so no complaints about that (lol). Although I am glad that it’s just simply called the purple iPhone 12, and nothing too pretentious.

2. It comes in more than one size

What’s more interesting for users is how these recent models come in two sizes, the iPhone 12 and the iPhone 12 mini (yes, both come in purple as well). Some say it’s the company’s way of saying that people appreciate the minis just as much, so they’ll keep releasing them no matter what.

3. Some better shape changes

The previous version, iPhone 11, had curves, meanwhile, iPhone 12 has edges. Although both are the same size, some say that the sharper edges make the new version’s aluminum frame look smarter.

4. Higher-resolution screen

The new version has the OLED, unlike the older ones, which gives iPhone 12 a higher resolution screen, and in fact, the iPhone 12 mini has the highest-resolution display ever.

Apple is smart for releasing a new color half a year after the release of the latest version, making users want to get their hands on it even if they weren’t looking forward to buying it before the new color.

All in all, the moral of the story still goes back to how purple things look nicer and sell faster. What do you think about this?

Zahra Rehman

Social science undergrad and amateur artist who has a soft spot for cats, dogs and philosophy.

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