Email Marketing – Is It For You?

Email marketing is an age-old technique where businesses send commercial emails to their customers in order to generate leads and sales for their brand. A proven-for-success strategy, email marketing can be a good way for businesses to connect one-on-one with their customers without spending hefty costs for paid marketing.

Unlike most of the other sources of digital marketing, email is direct and can be a personalized strategy for most brands.

So… is it the right strategy for my brand?

To understand this question you’ll first have to understand the benefits of email marketing for businesses.

There are over 3.9 billion daily email users, in which 73% of millennials prefer official communication with businesses via email. Other than that, 35% of marketers send 3 to 5 emails per week, and 78% of marketers have seen an email engagement over the past 12 months and a 760% increase in revenue via emails.

Not only that, but email marketing is incredibly easy to track, which is convenient because you can figure out your ROI easily when it comes from your email efforts.

Another benefit of email marketing is that you can filter out spam or non-responding emails and only send emails to the people who are interested in your business. This helps reach real people who are likely to convert rather than those who won’t give your business a second thought.

Additionally, email marketing efforts are easily integrated with your overall digital marketing efforts. This means you can collect leads from social media and add them to your email marketing list to create proper results for your brand. You can also automate your emails to reach the people who are constantly in touch with you, keeping communication intact at all times.

How do I get started?

To start your email campaigns, you have to follow the following step by step guide to making sure that your goals and efforts are streamlined towards achieving the results.

• Set your goals – do you want to connect with your customer or create awareness for your brand? Will you be sending mass emails or personalized ones?
• Align your email marketing list – create a list of all emails you’re sure to send marketing messages to. These people can be your business acquaintances or from your past lead data.
• Craft a strategy – how will you be approaching your customers and what are they looking for in an email? How will you approach them? Will you be giving them offers or will you be simply conversing with them?
• Generate email content – content plays a huge role in successful email campaigns. Write a catchy headline because that’s the first thing users read and if the headline gets them, they’ll open your email for sure.
• Choose the right email marketing tool – there are tons of email marketing tools in the market that offer the best services to businesses. Take your pick, or if you’re confused, read our comparison of two of the most popular email tools in the world – MailChimp and Constant Contact.
• Stay connected – your job doesn’t end as soon as you press send on an email. You need to stay in touch with your customers and plan regular follow-ups so that your communication doesn’t seem one-way.

3 type of emails you can send

Now that you’re prepared to send your first email, make sure you have the right content for your customers. Here are 3 different approaches you can use:

• Interactive videos – videos are a great way to communicate your message without being incessant, and when you combine both email and videos, the results can be phenomenal.
• Puzzles and Polls – when you can engage your customer on social media, you can do the same in emails. Give users a reason to look forward to your emails by sending them fun games, puzzles and polls.
• GIFs and short-form content – send short-form content and add GIFs to make them seem not bland so that when people open your emails, they’re hit with a flurry of activities that make your emails look lively instead of dull and boring.

There you have it – email strategies that can help you build your brand. As a digital marketer, it’s never too late to pick a new platform for marketing, and emails are one of those platforms. If you integrate your email campaigns with your social and paid plans, you can surely win your
marketing game.