The Importance Of Testimonials In Marketing

Testimonials are written or recorded statements that support a brand’s credibility and their level of skill and expertise. They also perform the function of informing new customers that you are a reputable business and have customers that can trust you and rely on you for their needs. Thus, testimonials can be a crucial part of marketing for your brand.

The reason testimonials matter so much is that businesses heavily depend on word of mouth. Having a great business plan and attracting an audience is just part of your marketing, but when people don’t trust you enough to buy your products or services, it shows that your business does not have the credibility to be successful. Having your customers trust you gives your brand a certain reputation, which gives assurance to your new audience that here’s a brand that we can have faith in.

For your testimonials to seem sincere, you must know when and how to properly use them in order to gain your customer’s trust. Below are some tips you can follow to gain and use testimonials to be known as a reliable brand.

Testimonial How-Tos

Knowing which testimonial to use can help you in the long run. It is a perfect opportunity to ask a business for a testimonial every occasion you have a positive encounter with a company partner, and they show an interest in any of your business offers. If you have truly given your all to a client, ask them for their testimonials that can describe how you do your business. These testimonials will also show how you interact with your clients and customers, which can do wonders for your brand.

When we say testimonials, we don’t only mean written ones. Testimonials in the form of videos can help you more than you might think. Also, if you think about it, either form of testimonials can be helpful depending on how convenient people find each. A written one can work for an audience better than one in the form of a video, and vice versa. So the goal is to get them in all forms, but make sure they are sincere.

It is not always necessary that only a client or a customer can write you a sincere testimonial. Someone can write you a testimonial because of many reasons, may it be your positive interactions or your timely responses. All of these factors can help make your business successful.

Smart and strategic testimonials and feedback can go a long way for your brand. Make sure you utilize them properly to be known as a credible company.

Zahra Rehman

Social science undergrad and amateur artist who has a soft spot for cats, dogs and philosophy.

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