7 Best Practices for Facebook Ads

With 3 billion active users Facebook is one of the largest social media platforms. It’s quite frankly a goldmine for brands since it consists of a huge community, but when you are trying to connect with your audience for the sake of marketing, it isn’t all rainbows and sunshine on the giant platform.

What we mean is that, for brands, just posting content on Facebook isn’t enough, especially if you are a newbie business owner who has just started off. That’s when Facebook ads come into play, making it easy for you to get your message across to the people who would actually be interested in your business.

The reason Facebook ads are such a success is the customization you are allowed when targeting audiences, and the number of users on the platform. All these benefits when combined with an effective Facebook strategy are why Facebook ads work for almost all types of businesses.

To reap the best out of this feature, you need to first get acquainted with the best practices for Facebook ads, and we are here to talk about exactly that.

1. Optimize every single component of your ad creative

It comes as a shock to us that so many advertisers neglect this part of the process when it is quite important. Your ad creative (the content and the design of an ad) has a direct impact on your conversions (marketing goal). Your objective i.e. the message you’re trying to convey to the audience, should get expressed fully via your ad campaign and that is why you need to take out the time to optimize every component of your ad creative to make sure everything is in support of your end goal.

2. Make sure it’s targeted at a specific audience

The quality of your audience is more important than the quantity. With Facebook ads, your goal should be to make sure you get relevant engagement. Not being specific about your target audience will direct irrelevant traffic towards your brand and give you bad data to work from.

The good news is that the options on Facebook are more efficient than most social media platforms. You get the choice to specify the location, interest, and even behaviors of your target audience, which means that you can get very specific about the kind of users you want to attract to your business.

3. It has to be relevant to your target audience

For successful marketing, it’s highly critical for you to be relevant. You need to remind yourself that for every click on your ad you spend money. Therefore, it’s a complete waste of your time and money if your ads are irrelevant to your target audience. So make sure the relevance score of your ad is as high as possible. Facebook rates your ad on a scale of one to ten to evaluate the relevance of your ad to your specific audience. And the Facebook algorithm can do that based on the response your ad gets.

4. Make it visually appealing

The content that is visual is endorsed much more by the Facebook algorithm than that which only contains text. Make sure to add visually stimulating images and videos in your Facebook ads, as it is easier on the eyes in comparison to content that is devoid of visual stimulants. Whatever may be the type of ad you are using, you’ll go a long way in your marketing strategy if your ads are visually appealing.

5. Focus on mobile-first creatives

When creating your ad campaigns, keep this fact in mind that most of the users are using social media via mobile. Make sure to leverage mobile-first creatives from the get-go.

Regardless of the platform you are using for your ad campaigns, you are good to go if it looks great on the mobile screen. This will ensure that more users are directed towards your marketing funnel without you having to pay a lot of money for it.

6. Be very conscious of your ad placement

On Facebook and even off Facebook you can reach people from a variety of different locations. You even have the option to choose whether you want your ad to run on mobile or desktop placement, or both. Every new placement that you make will impact your ad campaign differently. For example, placements on Instagram generally cost more than those on Facebook, but they also bring in a higher percentage of engagement.

All placements are automatically enabled by Facebook, but you get the option to change that according to your wishes. The point we are trying to make is that you need to give ad placement a thought when creating your ad, as it has great potential when marketing.

7. Stop assuming and start testing

Making assumptions about what will and what won’t work is not recommended when advertising on Facebook. Since the Facebook algorithm is ever-changing, it is best to try out things and see for yourself what works for you and what does not. And after you try out something new, the best call to make is to check it against your previous ad results, so you know whether you are reaching your goals and taking care of those metrics that matter the most to you.

The best practices for Facebook ads are always getting an update, and only you know what your target audience likes and what it does not. So to keep yourself up-to-date, the best practice would be to start testing.

It makes sense to be skeptical when advertising because so many factors are influencing your strategy, but we believe these tips for running Facebook ads will make your experience a little less daunting and a lot easier.  And if you want to share any tips of your own, don’t hesitate to share them in the comments section below.

Bushra Arif

A molecular geneticist who has a passion for photography. A part-time free baby sitter, whose one and only love is her niece.

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